As a Company that continuously strives to be ‘Citizen First’, ITC attaches critical importance to its responsibility to contribute to the ‘Triple Bottom Line’, namely the augmentation of economic, ecological and social capital. This commitment finds expression in the Company’s sustainable development philosophy, which recognises the need to not only preserve but also enrich precious environmental resources while providing a safe and healthy workplace for its employees.

ITC’s social development initiatives harmonise the Company’s endeavour to create shareholder value with making a substantial contribution to society. The thrust of the Company’s social sector investment is in four areas: (a) Web-enablement of the Indian farmer through the e-Choupal initiative; (b) Natural resource management, which includes wasteland, watershed and agriculture development; (c) Sustainable livelihood creation, comprising genetic improvement in livestock productivity, and women’s economic empowerment; and (d) Community development, with focus on primary education and health & sanitation.