The cuisine expertise of ITC-Welcomgroup, particularly the signature dishes from
its famed restaurants Bukhara, Dum Pukht and Dakshin, have provided ITC’s Foods
business the springboard from which to launch its “heat-and-eat” gourmet
products under the ‘Kitchens of India’ range. The master chefs from
ITC-Welcomgroup bring their culinary insights, recipes and creative advice to help fashion
innovative products across categories.
ITC has one of the largest retail reach
in the country covering the entire spectrum from premium malls in sophisticated urban
locations to tiny outlets in the interiors of rural India. Ensuring that the consumer has
easy and wide access to its products. |
