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“I have
been eating biscuits for the last 54 years. My favourites have always been cream biscuits.
True Elakai Cream biscuits from Auroville held the top position till I tasted Sunfeast
Dark Fantasy last week. The combination of baking, the dough, the flavours etc., are
mind-boggling and what you have is a great product. Please don’t change
anything.’’ |
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U K
Nair
Aurangabad |
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ITC’s food products reach an estimated 14
million households. For a recent entrant to the foods business, this is a landmark
achievement in just four years. ITC’s formidable distribution network has been ramped
up further to make its products widely and easily available to the consumer. According to
ACNielsen, ITC has added a staggering 1.2 million retail outlets to its FMCG network
between 2003-05 – the largest by any company in India.
Phenomenal
growth!
Aashirvaad atta volumes have
zoomed 10 times in three years. Sunfeast biscuit volumes have leapfrogged 18 times in just
two years. |
Expanding brand salience,
total consumer acceptance and wide availability have led to a rapid growth of the
business. While Aashirvaad atta became the market leader in the national branded atta
segment in just two years and today enjoys a 45% market share, gains in other categories
have been no less spectacular. ITC already has a 8% share of the overall biscuits market,
17% share of mint candies and 24% share of hard-boiled candies. Its ready-to-eat pasta has
clocked 6% of the branded noodles volume in just one year. |
