<< Home

<< | >>   
 

Zest for the Best


“I have been eating salted biscuits for many years. Recently, I tried Sunfeast Snacky salted biscuits. They are different and much better in terms of:
Baking is right compared to other salted biscuits
Salt level is right as it does not leave a lingering
  salty taste in the mouth
Size is right, especially for adults, compared to
  others which are smaller
Packing is more attractive
Keep up the good quality and reputation of ITC.’’


Gautam Ganguly, Pune

The commitment to offer the best quality and value to the consumer is backed by ITC’s sourcing skills residing in its Agri business. The Company’s century-old relationship with the Indian farmer has been given a new dimension with the path-breaking e-Choupal initiative. Be it Aashirvaad atta produced from handpicked whole wheat or quality-assured and identity-preserved Aashirvaad spices, ITC’s farmer linkages provide an unbeatable quality and cost advantage to the consumer.

This value proposition is further enhanced by ITC’s vast experience in manufacturing. Its internationally benchmarked processes ensure best-in-class quality.


The ITC R&D Centre provides product development and analytical laboratory support. The state-of-the-art Product Development Centre is equipped with contemporary food technology facilities.

In pursuit of its commitment to offer safe and healthy products to consumers, ITC aims to ensure that its production processes are HACCP certified. The Hazard Analysis Critical Control Point system identifies, evaluates and controls hazards that significantly impinge on food safety. Going beyond process control, ITC ensures that quality standards are scrupulously adhered to while choosing ingredients that go into the preparation of its food products. Products in the ready-to-eat range, which are packed in a unique four-layer retort pouch for maximum quality assurance, have the approval of the US Food and Drug Administration.

Meticulously prepared cooking pastes are put through a process of pasteurisation and incubation for almost 10 days to ensure the highest product integrity. The confectionery range is manufactured using the micro-film cooking process which ensures consistency in quality and taste. The entire process is hands-free to ensure maximum hygiene. Post-production quality assurance systems ensure that products undergo rigorous testing before they are shipped to the market. The Company’s quest for excellence in manufacturing has resulted in several innovations in the traditionally manpower intensive food industry. These include, among others, automation such as bulk material handling systems, specific hazard mitigating equipment in production lines and online water disinfection process. Such innovations are setting new industry benchmarks.

  

   

<< Home

<< | >>   
Report and Accounts Archive
Report & Accounts 2018 | Report & Accounts 2017 | Report & Accounts 2016 | Report & Accounts 2015 | Report & Accounts 2014
Report & Accounts 2013 | Report & Accounts 2012 | Report & Accounts 2011 | Report & Accounts 2010 | Report & Accounts 2009
Report & Accounts 2008| Report & Accounts 2007 | Report & Accounts 2006 | Report & Accounts 2005 | Report & Accounts 2004
Report & Accounts 2003 | Report & Accounts 2002 | Report & Accounts 2001 | Home