ITC Sustainability Report 2008
Chairman’s Statement:
ITC’s Vision and Strategy
ITC:
Organisational Profile
Certifications, Honours & Awards Report
Parameters
Governance, Commitments & Engagements
ITC’s Triple Bottom Line GRI Index Statement from
Ernst & Young
Annexures Self-declaration on Application Level
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SOCIAL PERFORMANCE

Increase in productivity - Water conservation and application has led to increase in productivity across all crops.

Increase in water availability – The availability of water has increased on a yearly basis in Rajasthan. The figures are for water availability before rainfall. These projects have demonstrated significant success in enhancing the levels in the water table due to water conservation efforts.

Integrated Agriculture Development

The programme facilitates a combination of solutions for optimising water management and enhancing farm productivity. Farmers are also encouraged to form agri-business centres, enabling them to pool knowledge and resources, have access to quality inputs on time and improve productivity and quality.

The programme ensures sustainability in the following ways - (a) It makes agriculture sustainable in the long run, both by using less water per unit of output and by improving soil health through compost applications; (b) All these measures increase productivity and hence farm incomes, thus providing financial sustainability to farmers; and (c) We assure ourselves of quality products in the years to come, thus ensuring sustainability of our businesses.

Agriculture extension services were initiated to enhance land productivity through composting, higher yields per acre through varietal demonstrations and efficient management of water through group wells and sprinkler systems. Careful documentation of the benefits from these interventions helps in convincing farmers to adopt these on a large scale.

To help farmers capture additional value from their holdings, we promoted crop diversification with good market linkages. Mint, rosemary, mushrooms, strawberries and french beans were a few of the products introduced on a pilot scale to test best agronomical practices and the markets. These will be scaled up significantly in the years to come, generating higher incomes for rural households.

Image of Graph showing Changes in Productivity - Rajasthan (Q/acre) from the Financial Year 2005-06 to 2007-08

Image of Graph showing Rajasthan - Well Recharge (Pre-monsoon Water Column in metres) from the Financial Year 2005-06 to 2007-08

  Up to 2006-07 2007-2008 To date
Irrigation
  Group Irrigation 175 94 269
  Spirinkler irrigation 414 59 473
Demonstration plots  
IPNM+Varietal demo 1397 1288 2685
Vermicomposting 6727 2946 9673
Nadep/supercomposting 2611 422 3033

 

«»
Chairman’s Statement:
ITC’s Vision and Strategy
ITC:
Organisational Profile
Certifications, Honours & Awards Report
Parameters
Governance, Commitments & Engagements
ITC’s Triple Bottom Line GRI Index Statement from
Ernst & Young
Annexures Self-declaration on Application Level
  
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