Lifestyle Retailing Business

at a glance.

ITC's Lifestyle Retailing Business Division has established a nationwide retailing presence through WLS & John Players.

Built on the promise of purity, quality and craftsmanship, WLS offers authentic and real apparel which is built on 100% natural fiber. Offering a crafted selection of contemporary formals and casual wear. Inspired by the unique art and handicraft indigenous to diverse regions in the country, and combined with Western silhouettes for the Global Indian.

JP combines quality & consistency of product with the innovation & immediacy of a contemporary fashion brand. In a world of disposable fast fashion, John Players believes that your clothes have a larger story to tell about you. JP has committed to be No. 1 among today's youth fashion brands by leveraging ITC's proven competencies in understanding consumer insights, brand building and design. The brand is available across the country through a nation-wide network of 700+ points of sale including, exclusive stores and multi-brand outlets.

ITC Lifestyle Retailing brands

AWARDS

ITC's Lifestyle Retailing Business has won numerous awards for its
quality, marketing and product excellence:

  • 2015: Named Superbrand 2015 by the Superbrands Council of India - Wills Lifestyle

  • 2015: Ranked 4th Most Exciting Brand in the apparel category by Brand Equity, ET - John Players

  • 2009: Most admired Fashion Brand of the year - Fashion Forward - Wills Lifestyle

  • 2007: Most Admired Fashion Campaign - John Players

  • 2005: Most Admired Shirt Brand of the Year - John Players

  • 2004: Rising Star Brand of the Year - John Players

  • 2003: Most Admired Exclusive Brand Retail Chain of the Year - Wills Lifestyle

  • 2002: Most Admired Women's Wear Brand of the Year - Wills Sport

  • 2001: The Most Admired Brand Launch of the Year - Wills Sport

  • The Most Admired Exclusive Brand Retail Chain of the Year - Wills Lifestyle.

  • "Retailer of the Year (Fashion and Lifestyle)"
    Award at Reid & Taylor Awards for Retail Excellence in 2011

  • "Best Retail Marketing Campaign of the Year" Award at Reid & Taylor Awards for Retail Excellence in 2011

  • Award for Customer and Brand Loyalty in Retail Sector category at the 4th Loyalty Summit, 2011

  • Retailer of the Year Award to Wills Lifestyle in Fashion & Lifestyle category at Asia Retail Congress 2008.

  • Wills Lifestyle rated amongst the top 5 Luxury brands in the country in a Global Luxury Survey conducted by TIME Magazine.

  • Front runner Award - 2007 to Wills Lifestyle in the Retail category by Real Estate Observer & Trammel Crow Meghraj.

  • Superbrand 2006 awarded to Wills Lifestyle by the Superbrands Council of India.

  • The "Best Supply Chain Practices Award 2006" for time-effective and cost-efficient Logistics management in Organized Retail. The awards were organized by Retailers Association of India (RAI) in association with ITW Signode - the International leaders in packaging solutions.

  • The Division's Product & Quality Testing facilities were awarded the prestigious accreditation by the National Accreditation Board of Laboratories of the Department of Science and Technology, GOI (affiliated to the International Laboratories Accreditation Cooperation - Geneva) in 2006. This accreditation is awarded after rigorous procedures confirmed that LRBD's Testing facilities truly conform to international standards in terms of quality and technical competence. The Division also obtained ISO 9001:2000 certification in the area of Receipt, Storage & Distribution of Merchandise / Finished Goods by Det Norske Veritas, Netherlands.

  • NID Awards for Design Excellence for Best Packaging Design In The FMCG Category for John Players.

  • Award for Customer and Brand Loyalty in Retail Sector category at the 2nd Loyalty Summit.