ITC's Social Investments Initiative has identified three important stakeholder groups:
- rural communities in the Company's operational areas which face enormous challenges in ensuring the sustainability of their farming systems;
- communities residing in close proximity to our production units which require sustainable solutions to help generate additional income streams; and
- Central and State governments, that encourage Public-Private-People Partnerships to demonstrate scalable and replicable models of development.
Interventions have been appropriately designed to respond to the unique multi-dimensional development challenges of such communities in order to accomplish the overall goal of creating sustainable livelihoods.