ITC continues to be the largest buyer, processor and exporter of
cigarette tobaccos from India. The Company’s market standing rests on high quality
customer care. The Company has successfully leveraged technology upgradation at the farm
and tobacco processing ends to meet the unique requirements of customers for quality and
distinctive grades.
ITC’s intensified focus on crop
development has resulted in several impactful initiatives including development of new
varieties of seeds and hybrids in Andhra Pradesh and Karnataka. Such crop development
efforts have significantly improved farm yields. ITC has also facilitated the scaling up
of drip irrigation and adoption of tray nursery technology to improve seedling
productivity.
The tobacco farming community has been
empowered with customised knowledge inputs to derive superior product integrity and
traceability.
ITC’s state-of-the-art processing
lines at Chirala have reached optimum productivity levels in throughput and yields,
besides ensuring superior product quality. These processing lines now represent the global
benchmark for green leaf threshing plants. In line with the Company’s continuing
commitment to world-class quality, the second processing plant at Anaparti was modernised
to equate with the standards at Chirala. |
