The Branded Packaged Foods business continued to expand rapidly with sales recording an impressive growth of 51% over the previous year. The range of offerings over the year extended to more than 150 distinct food products under 6 brands. In terms of consumer spend ‘Aashirvaad’ and ‘Sunfeast’ have both become Rs. 500 crore brands within a short span of time.

The year marked the Company’s foray into the fast growing organised Salty Snacks market with the launch of the ‘Bingo!’ range of potato chips and finger snacks. The launch, initially comprising 16 highly innovative and differentiated flavours, is backed by extensive market research leading to crafting of products/variants customised for the Indian palate. Initial consumer response has been very encouraging.

For every pack of select Sunfeast, Aashirvaad or Kitchens of India products that a consumer buys, ITC contributes a portion of the sale proceeds to planting more trees and to water harvesting efforts initiated by the Company.

‘Aashirvaad’ and ‘Sunfeast’ have both become leading brands within a short span of time.