
Cleaning up India - profitably
The organised recovery of paper & paperboards in India is only around 15% out of the total consumption of 7.7 million tonnes. A significant quantity ends up on roadsides and in landfills.
Finland recovers nearly 68% of paper used. European countries and USA have recovery rates of over 70% and even China recovers more than 25% of paper used and is attempting to improve recovery. |
ITC’s Paperboards and Specialty Papers business imported 108,000 tonnes of waste paper in 2006-07 (India imported 3 million MT). To save on foreign exchange and to create a positive footprint, the Paperboards business has started a unique initiative to recover used paper in India.
ITC has reached an understanding with a number of corporates/units like Satyam Computers, Infosys, Wipro, GE, Suryapet Municipality, National Institute of Nutrition, Heavy Water Project, Secunderabad Cantonment and several schools and residential colonies to join this Recycling Initiative and help clean up the environment.
The pilot projects show very encouraging results and have demonstrated that it is possible to collect sizable quantities of used paper at very competitive costs.
We plan to report the full program in our next Sustainability Report. |