Our uncompromising commitment in providing world class products and services to delight our customers, on a consistent basis is duly supported by our concern for the safety of our customers/consumers.

New products creation in our Cigarettes business involves consideration of global developments and is supported by comprehensive research and testing facilities at ITC Research & Development Centre, where laboratories conform to ISO/IEC 17025 and are certified by NABL (National Accreditation Board for Testing and Calibration.)

We use proprietary software for regular monitoring and review of stringent product specifications of all the raw materials. The manufacturing units have state-of-the-art facilities, cutting edge technology and international quality management systems, which are constantly reviewed and upgraded.

Our Foods business ensures adherence to highest levels of quality, safety and hygiene standards in manufacturing and the supply chain. The Product design/development process is an integrated process of assessing consumer needs and designing the product accordingly.

The Business operates predominantly in a model of outsourced manufacturing. The performance of each manufacturer is monitored on a daily basis apart from regular audits and HACCP certification. The selection of vendors, manufacturing locations and storage locations are all based on specified norms.

All the manufactures of the Greeting, Gifting and Stationery business use approved non-hazardous materials, as well as ink, dyes, etc and ITC’s Elemental Chlorine Free paper. Adopting rigorous quality control measures during manufacturing ensures product safety.

In the Hotels business, policies are in place to ensure the highest standards of customer health and safety. These policies are prominently displayed at conspicuous locations in the hotels.

An independent reputed laboratory tests value added paper and boards, manufactured with 100% virgin pulp in our Paperboards and Specialty Papers business and used for packaging food and pharmaceutical products, for compliance with US FDA standards. Bollarum unit, manufacturing food grade board for direct food contact, is certified in accordance with BRC/IoP (British Retail Consortium/Institute of Packaging) standards. Pira, a renowned testing & consultancy firm, now certifies our “Indobarr”, “Indobev” and “Cyber Propac” brands to be compliant with German BFR standards for food packaging.

Good manufacturing practices are followed for recycled Paperboards (with a certain percentage of recycled fibre) to avoid any risk during storage, distribution and usage.

In the Agri business, products are sold or exported entirely as per customer specifications and requirements. Products in Choupal Saagars are sourced from reputed companies as per statutory norms while Choupal Fresh products are sourced from farmers and mandis. Stringent process control norms are in place to ensure the quality of all products.

Our Leaf Tobacco business manufactures products as per customer specifications. “Hygiene and Infestation Management Systems” to control Infestation levels and “Mould Prevention and control systems” to eliminate mould formation are in place. Our Agri Extension Services are designed to ensure “Seed Integrity”, “Pesticide Residue level monitoring”, “Non Tobacco Related Matter Elimination”, thereby promoting Product Hygiene Standards. Anaparti and Chirala leaf threshing plants are certified in accordance with ISO 9001 and International Quality Rating System (IQRS) Level 7 – International Quality Management Systems.

We follow OECD Guidelines for Multinational Enterprises in our Lifestyle Retailing business to ensure product safety. All raw materials/products are tested in ITC’s in-house state-of-the-art Testing Laboratory. Products are manufactured in state-of-the-art plants, equipped with the best of breed technology. We also evaluate our products from the ‘Consumer’s View Point’ through an internal Product Quality Rating System (PQRS).