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Creating Enduring Value
ITC Limited is one of India's most valuable and admired corporations. Inspired by an abiding vision to sub-serve larger national priorities, ITC has pursued innovative strategies to synergise the creation of long-term shareholder value with the continuous enhancement of societal and environmental capital.
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Creating Multiple Drivers of Growth
With a turnover of nearly $ 8 billion and a market capitalisation of $ 42 billion, ITC's aspiration to create enduring value for the Nation and its stakeholders is manifest in its robust and diversified portfolio of traditional and greenfield businesses. The competitiveness of ITC's diverse businesses rest on the strong foundations of institutional strengths derived from its deep consumer insights, cutting-edge Research & Development, differentiated product development capacity, brand-building capability, world-class manufacturing infrastructure, extensive rural linkages, efficient trade marketing and distribution network and dedicated human resources. ITC's ability to leverage internal synergies residing across its diverse businesses lends a unique source of competitive advantage to its products and services. Today, ITC is the country's leading FMCG marketer, the clear market leader in the Indian Paperboard and Packaging industry, a globally acknowledged pioneer in farmer empowerment through its wide-reaching Agri Business, the second largest Hotel Chain in India and a trailblazer in 'green hoteliering'. ITC Infotech, a wholly-owned subsidiary, is one of India's fast-growing IT companies in the mid-tier segment. This portfolio of rapidly growing businesses considerably enhances ITC's capacity to generate enduring value for the country.
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Creating World-Class Brands that Capture Value for India
ITC believes that it is of paramount importance to build and nurture world-class Indian brands, which help create, capture and retain larger value for the Indian economy, in addition to generating sustainable livelihoods. A successful brand is a badge of honour for the country it belongs to, and a sustained source of wealth creation. Leveraging the Company's core competencies, institutional strengths and internal synergies, the new FMCG businesses comprising Branded Packaged Foods, Personal Care Products, Lifestyle Retailing, Education & Stationery Products and Matches & Agarbattis have gained significant market standing over the years. Within a relatively short span of time, ITC has established vital brands, many of which are today market leaders in their segments, or have garnered a significant share of consumer franchise. ITC's bouquet of brands includes 'Aashirvaad', 'Aashirvaad Svasti', 'Sunfeast Dark Fantasy', 'Sunfeast Dream Cream', 'Sunfeast Delishus', 'Sunfeast Mom's Magic', 'Sunfeast Yumfills', 'Sunfeast Bounce', 'Bingo!', 'Yumitos', 'YiPPee!', 'Candyman', 'mint-o', 'B Natural', 'GumOn' and 'Kitchens of India' in the Branded Packaged Foods space; 'Classmate' and 'Paperkraft' in Education & Stationery products market; 'Essenza Di Wills', 'Fiama Di Wills', 'Engage', 'Savlon', 'Shower to Shower', 'Vivel' and 'Superia' in the Personal Care products segment; 'Wills Lifestyle' and 'John Players' in the Lifestyle Retailing Business; 'Mangaldeep' in Agarbattis and 'Aim' in Matches, amongst others.
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Building Natural and Social Capital
ITC's vision of sustainable and inclusive growth has led to the adoption of a Triple Bottom Line approach that simultaneously builds economic, social and environmental capital. Its Social Investment Programmes, including Social Forestry, Soil & Moisture Conservation, Sustainable Agriculture, Livestock Development, Biodiversity, Women Empowerment, Education, Skilling & Vocational Training and Health & Sanitation, have had a transformational impact on rural India. These Programmes strive to empower stakeholder communities to conserve, manage and augment their natural resources, create sustainable on and off-farm livelihood sources and improve social infrastructure in rural areas. Through its businesses and associated value chains, ITC has supported the generation of around 6 million livelihoods, touching the lives of many living at the margins in rural India. In line with its commitment to environmental goals, ITC has constantly strived to reduce the impact of its businesses, processes, products and services and create a positive footprint. ITC has adopted a low-carbon growth strategy through reduction in specific energy consumption and enhancing use of renewable energy sources. At the same time, it seeks to enlarge its positive footprint through increased carbon sequestration by expanding forestry projects in wastelands. Over 47% of the total energy requirement of the Company is today met from renewable sources, a testimony to its commitment to a low carbon growth path. This is indeed a remarkable performance, given the large manufacturing base of the Company. ITC also endeavours to reduce specific water consumption and augment rainwater harvesting activities both on site and off site at watershed catchment areas, as well as minimise waste generation, maximise reuse & recycling and use external post-consumer waste as raw material in its units.
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Achievements
ITC has received national and global recognition for its multi-faceted achievements. It has been ranked as 'India's Most Admired Company' in a survey conducted by Fortune India magazine and Hay Group. ITC has also been rated as the world's 8th largest 'sustainable value creator' among consumer goods companies globally, according to a report by the Boston Consulting Group (BCG). As a testimony to its exemplary Triple Bottom Line performance, ITC has also been presented the World Business and Development Award at the historic Rio+20 UN Summit for its Social and Farm Forestry initiative. ITC Chairman Mr Y C Deveshwar has been ranked the 7th Best Performing CEO in the world by the Harvard Business Review in its January-February edition of 2013. Mr Deveshwar has also been conferred the Padma Bhushan, one of the country's highest civilian honours, for his leadership in transforming ITC into an organisation with a deep commitment to national priorities of sustainable and inclusive growth.
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ITC's Businesses
- Fast Moving Consumer Goods
- Hotels
- Paperboards, Paper & Packaging
- Agri Business
- Information Technology
- Branded Packaged Foods
- Personal Care Products
- Cigarettes
- Lifestyle Retailing
- Education and Stationery Products
- Safety Matches and Incense Sticks (Agarbattis)
ITC straddles a range of businesses within the FMCG segment, including Branded Packaged Foods, Personal Care Products, Cigarettes, Lifestyle Retailing, Education and Stationery Products, Safety Matches and Incense Sticks (Agarbattis). Keeping pace with the rapid growth of the FMCG industry in India, ITC has significantly scaled up its presence in this segment.
ITC's Branded Packaged Foods business is one of the fastest growing foods businesses in India. A spread of delectable offerings in Staples, Snacks & Meals, Confections and Beverages is available under the popular brands - 'Aashirvaad', 'Sunfeast', 'Bingo!', 'YiPPee!', 'Kitchens of India', 'mint-o', 'B Natural', 'Candyman' and 'GumOn'. In line with the Company's strategic objective of being the leader in the premium segment, ITC Foods offers an array of top-end products like 'Aashirvaad Select', 'Aashirvaad Atta with Multigrains' and 'Aashirvaad Atta with Methi', 'Aashirvaad Superior MP'; 'Aashirvaad Svasti' ghee; 'ITC Master Chef' spices; 'Sunfeast Dark Fantasy Choco Fills' and 'Sunfeast Dark Fantasy Choco Meltz'; 'Sunfeast Delishus Nuts & Raisins' and 'Sunfeast Delishus Nut Biscotti' biscuits; and 'Yumfills Whoopie Pie'. During the year, the business launched the 'Sunfeast Delishus Gourmet cookies - Chocolate Chip made with Ghana Cocoa', 'Sunfeast Farmlite Oats with Chocolate' and 'Sunfeast Marie Light Rich Taste'. The portfolio also includes the health biscuit, 'Sunfeast Farmlite' in two variants (Almonds and Raisins), and a range of cookies, 'Sunfeast Mom's Magic' (Rich Butter and Cashew & Almonds). ITC also forayed into the Dairy category with the launch of 'Aashirvaad Svasti' - Pure Cow Ghee in select markets. The business recently launched a range of blended spices in select markets under the 'ITC Master Chef' brand. In Beverages, the 'B Natural' range of juices garnered impressive consumer traction in a relatively short span of time.
Specially crafted for Indian preferences, ITC's personal care products portfolio offers a range of internationally benchmarked grooming and personal wash products. Anchored on extensive consumer and market research based product development, ITC's personal care brands 'Essenza Di Wills', 'Fiama Di Wills', 'Engage', 'Savlon', 'Shower to Shower', 'Vivel', 'Cell Renew' and 'Superia' offer products with relevant, differentiated benefits to the discerning consumer. During the year, the Business launched several differentiated product offerings in the Soaps, Shower Gel, Skin Care and Deodorant categories under the 'Fiama Di Wills', 'Vivel', 'Engage' and 'Superia' brands, besides establishing presence in the Health & Hygiene category leveraging the recently acquired 'Savlon' and 'Shower to Shower' brands. The Company entered the fast-growing Hand Wash category with the introduction of Savlon Hand Wash in three variants. Other launches include 'Fiama Di Wills Double Moisturiser Bathing Bar', 'Vivel Neem', 'Superia Silk Cherry' bar soaps and a regimen of skin care products such as 'Makeup Cleanser', 'Clarifying Skin Toner' and 'Night Cream' under the 'Vivel Cell Renew' brand. The Engage range of deodorants gained further momentum during the year and strengthened its No.2 position in the category. The portfolio was fortified during the year with the addition of 'Engage Perfume Sprays' in two variants each for men and women.
ITC reinforced its leadership position in the cigarette industry by leveraging its comprehensive product portfolio and world-class execution capabilities.
ITC's Lifestyle Retailing business continues to grow its market standing by investing in brand building, enhancing product vitality and supply chain capabilities; expanding its retail footprint across the country. Synonymous with Fashion and Elegance, the Wills Lifestyle range of apparels offers a premium lifestyle wardrobe for Indian men and women at over 100 exclusive specialty stores in 50 cities, 350 outlets in leading departmental stores and multi-brand outlets and 6 exclusive boutiques across ITC Hotels. With its high fashion imagery, rich product mix and delightful shopping experience, the brand offers a tempting choice of 'Wills Classic' formal wear, 'Wills Sport' relaxed wear, 'Wills Clublife' evening wear and 'Wills Signature' designer wear. During the year, the premium imagery of the 'Wills Classic' range was sharpened with the introduction of a finely crafted range of offerings under the 'Luxuria' and 'Regalia' collection and natural-fibre products such as linens under the 'Ecostyle' collection.
'John Players', which has emerged as a leading brand in the 'Youth fashion' segment, embodies the essence of the Indian youth that is free-spirited, playful and fashionable. The brand presents smart formals, trendy casuals and edgy denims incorporating an exciting mix of colours, patterns, styling and fits. John Players is present pan-India with over 400 flagship stores, 600 'shop-in-shops' in leading national & regional retail chains and departmental stores, and 1,600 multi-brand outlets.
ITC's Education & Stationery Products Business offers consumers a wide range of differentiated products under the brands 'Classmate' 'Classmate Pulse', 'Paperkraft' and 'Saathi'. A clear market leader in the student notebooks segment, Classmate's portfolio also includes writing instruments (pens & pencils) and scholastic products (mathematical drawing instruments, scales, erasers & sharpeners). 'Colour Crew', a sub brand of Classmate, offers an exciting range of superior quality student art materials which includes nontoxic oil pastels, plastic crayons, wax crayons and sketch pens. Saathi, a value brand of notebooks, is targeted at smaller markets. The Paperkraft brand is the leading provider of premium executive & office paper stationery, including notebook ranges of Green Impression and Signature Series as well as an assortment of premium pens. The Business recently launched several differentiated offerings under the 'Classmate', 'Classmate Pulse', 'Paperkraft' and 'Saathi' brands, including products in innovative formats like Paperkraft notebooks with unique covers and Classmate Octane pens. Offering the greenest range of stationery products, supported by a green wood fibre value chain that creates large-scale livelihoods in rural India, Classmate and Paperkraft notebooks are an embodiment of the environmental capital built by ITC in its paper business.
ITC's 'Mangaldeep' brand, offering a range of well-crafted products, is one the fastest growing agarbatti brands in the country. ITC also enjoys leadership position in the 'Dhoop' segment.
While the Agarbatti industry in India primarily continues to import raw materials, resulting in loss of livelihood opportunities for women and tribals in rural areas, ITC has implemented several measures, including facilitating the mechanisation of agarbatti manufacturing at vendor locations and backward integration by vendors into raw batti manufacturing using indigenous inputs, to enhance the competiveness of the domestic industry.
ITC is also the leader In the Safety Matches category with 'Aim' being the largest selling brand in the industry.
With more than 100 hotels in over 70 destinations in the country, ITC Hotels has redefined the fine art of hospitality. ITC's hotel group operates under 4 brands: ITC Hotel at the luxury end, 'WelcomHotel' in the upper-upscale segment, Fortune Hotels in the upscale & mid-market segment and 'WelcomHeritage' in the heritage & leisure segment. Embodying ITC Hotels' credo of 'Responsible Luxury', all ITC luxury hotels are an archetype of the culture and ethos of the region they are located in, offering unique indigenous experiences, internationally acclaimed cuisines and spa, with globally benchmarked standards in accommodation, environment and guest safety. With a LEED® Platinum rating for all its luxury hotels, ITC Hotels is the 'Greenest Luxury Hotel Chain in the World'.
Paperboards and Specialty Papers Business
ITC's Paperboards & Specialty Papers Business is the leader in Product Range, Market Reach, Environmental Performance and in Value-Added Paperboards in India. The business is also a leader in the sale of eco-labelled products, volumes of which doubled during the year. Providing internationally competitive quality and cost, the business caters to a wide spectrum of packaging, graphic, communication, writing, printing and specialty paper requirements. The business established the country's first Elemental Chlorine Free fibre line with Ozone bleaching technology and is fully compliant with world-class environmental standards. It is also the first paper business in the country to be invited to be a member of the Global Forest & Trade Network (GFTN) of the Worldwide Fund for Nature (WWF). Committed to developing a sustainable raw material base, ITC's pulpwood is largely sourced from renewable plantations under its Social and Farm Forestry programmes, which provide sustainable livelihood opportunities to tribals and marginal farmers.
Packaging and Printing Business
The Packaging and Printing Business provides contemporary and superior packaging solutions through its state-of-the-art technology and processes. With multi-locational manufacturing facilities in Chennai, Munger and Haridwar and a robust technology platform, the business offers a diversified & value-added product range in packaging for cartons, flexibles and tobacco and caters to a wide range of customers in domestic and export markets. The Business supplies value-added packaging to ITC's various FMCG businesses. Its plant in Chennai is India's greenest packaging facility. Backed by expertise in design, innovative product development and cutting edge technology, the business has won several World Star awards for packaging excellence. The Business has also received appreciation and recognition from its customers for partnering and enhancing value through creative packaging solutions.
ITC is one of India's largest integrated agri business enterprises with significant presence across every node of the agri value chain. The leadership position of ITC's Agri Business is anchored in its strong and enduring partnerships with farmers across the country, which has revolutionised the agricultural sector in rural India.
ITC Agri Business is one of the leading domestic players and exporters of numerous agricultural commodities. It works with farmers to improve the productivity and quality of various crops and sources the finest of Grains, Oil Seeds, Pulses and a range of value-added agri products such as Processed Fruits, Coffee and Shrimps across multiple geographies in India. Backed by decades of expertise, the business deploys customised infrastructure and technology to supply these products to discerning customers in India and over 60 markets worldwide.
ITC Agri Business' unique strength is the extensive backward linkages it has established with the farmers. The pioneering ITC e-Choupal initiative is a powerful example of a development model that delivers large-scale societal value by co-creating rural markets with local communities. A unique click-and-mortar channel, it facilitates the two-way flow of goods and services in and out of villages, transforming them into vibrant economic institutions. The initiative serves more than 4 million farmers in over 35,000 villages through a network of 6,100 Internet Kiosks spread across 10 states, making ITC e-Choupal the largest digital infrastructure in rural India.
ITC's spices business endeavours to provide food safe spices though quality differentiation across the value chain and leverage export opportunities in the US, EU and other South-East Asian countries. The business has developed robust crop development programs in chilli and cumin designed to 'produce the buy' on Integrated Crop Engagement practices coupled with IT driven traceability systems. The world-class processing unit in Guntur is certified to the highest level of global food safety standards under the British Retail Consortium Food certification regime while the analytical laboratory is certified to the ISO 17025 standard. The chilli sourcing and production value chain of the Business is Rainforest Alliance certified and continues to be leveraged for business growth.
ITC Infotech is a specialised global full service provider, led by Business and Technology Consulting. The company is focused on creating value through Domain, Data, Digital, Design and Differentiated Delivery for Supply Chain based Industries (CPG, Retail, Manufacturing, Hi-Tech) and Services Industries (Banking, Financial Services and Insurance, Airline, Hospitality), as a flexible, trusted and sustainable partner. It is engaged with over 250 global clients, based across 35 countries. The company has set up offices in 18 countries and established 10 global development centres. Leading companies have placed their trust in ITC Infotech; the company's top 10 clients have been with ITC Infotech for over 10 years, a testament to ITC Infotech's commitment to delivering enhanced business value. ITC Infotech won the 2015 European Outsourcing Award in the category "Value Creation in Outsourcing" in European Outsourcing and featured a "Major Contender" in the Everest Group IT Outsourcing in Banking - Service Provider Landscape with PEAK Matrix™ Assessment 2015. It also continued to be present in the Leader's Category for the 2016 Global Outsourcing 100 by the International Association of Outsourcing Professionals.
