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Report and Accounts 2012   
Crafting Best-in-Class Products   ::   Leveraging Internal Competencies  ::   Creating World-Class Brands  ::   Innovation Through R&D  ::   Winning Global Palates
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CREATING WORLD-CLASS BRANDS
 

 

Bingo!: Irresistible tastes & combinations in snacking

In less than five years of gaining an all-India presence, the Bingo! range of snacks in four formats and over 15 flavours, has been a resounding success with Indian consumers. Today Bingo! stands for some of the tastiest products in potato chips and finger snacks. Innovative first-to-market formats like Mad Angles and Tangles have gained significant traction with consumers.

Yippee! and Pasta Treat: Winning Hearts

Launched in September, 2010, Yippee! has won the hearts of Indian families who love the innovative round block, long, slurpy and non-sticky noodles available in two Masala flavours, making the brand immensely popular in a short period of time. ITC has also pioneered the introduction of Instant Pasta in the country with six delicious flavours.

  
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