ITC's Foods business has successfully blended multiple internal competencies to provide an unbeatable quality advantage to the consumer.
ITC's sourcing skills residing in its Agri business, especially the path-breaking e-Choupal initiative, impart a significant competitive advantage in procuring raw material - be it for Aashirvaad atta produced from handpicked whole wheat, quality-assured Aashirvaad spices or superior chipstock potatoes for Bingo! snack foods.
The Master Chefs of ITC Hotels bring their culinary insights, recipes and creative advice to help fashion innovative products across categories. The expertise of the Master Chefs provided ITC's Foods business the opportunity to create ready-to-eat gourmet cuisines under the 'Kitchens of India' range.
ITC's position as the first choice supplier of high-end value-added packaging enables the Foods business to gain a superior look-and-feel for both its carton box and flexible packaging.
ITC recognises the importance of winning at the first moment of truth - the point where the consumer shops for the product. Leveraging ITC's distribution strength built over 100 years, ITC's food products are now available in more than 3.2 million outlets across India. ITC's superior service to the trade ensures freshness and visibility of ITC products at all times. In view of the growing importance of modern retail in the country, ITC has forged joint business plans with most leading organised retailers in the country so that the consumer always finds ITC products in the right place at the right price. |
