The Foods business delivers world-class products to the consumer, crafted on the basis of deep consumer insights developed through extensive consumer immersions. Learnings from consumer research help identify existing and emerging consumer needs. This continuous flow of information allows ITC's R&D and Product Development teams to create products that provide newer and superior benefits. These products and ideas are further tested using robust, rigorous methods to fine-tune the offerings and launch brands and variants which can fulfill consumer needs.
ITC's dedicated R&D centre for its Foods business is engaged in cutting-edge research on functional foods, food quality, India-centric nutritional strategies and process innovations. From identifying a consumer need to extensive microbiological and chemical research to prototyping and product development, the R&D team covers the full cycle from an idea to a launch-ready product. |
