CREATING WORLD-CLASS BRANDS

The Foods business' marketing philosophy is based on the key principles of creating innovative products which are extremely relevant to addressing various consumer needs and providing a superior overall experience. These principles have helped the business create world-class brands which will continue to be its engines of growth and profitability.

Aashirvaad - Creating a brand in a commodity market Through the expertise of ITC's Agri-Business, the best quality wheat is sourced and carefully blended to create gold standard Aashirvaad atta, making it India's No.1 packaged atta brand. In keeping with the trends of the continuously evolving Indian market, the Aashirvaad brand has been extended to two new variants - Aashirvaad with multigrains caters to the need of the health conscious consumers and Aashirvaad Select made fully from the finest Sharbati grains addresses the need of consumers who seek only the best. Aashirvaad also spans the product categories of Ready to Eat, Instant Mixes, Salt and Spices.

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