Billboards That Made Bengaluru Stop and Think
As part of its commitment to champion equality within Indian households, ITC's Sunfeast Marie Light unveiled an OOH activation in Bengaluru around 'Missing Wives'.
Billboards and bus shelters across prominent locations in the city displayed intriguing one-liners such as "Nikhil's Wife is Missing", "Varun's Wife is Missing", and more - with messages designed to make people pause, reflect, and drawing attention on how the absence of a partner's name on home nameplates almost goes unnoticed. The creatives were deliberately minimalistic, building intrigue and anticipation.
Launched last year, the Sunfeast Marie Light Strong Team Nameplate campaign focused on conversations around equality in households by highlighting how many homes in India display only one partner's name on their nameplate.
This striking billboard activation is the next chapter of the campaign, reinforcing Sunfeast Marie Light's purpose: to champion shared identity, respect and equal partnerships at home. Because strong homes are built by strong teams
