ITC's Branded Packaged Foods business is one of the fastest growing food businesses in India.​

ITC's Branded Packaged Foods business is one of the fastest growing food businesses in India, driven by the market standing and consumer franchise of its popular brands - Aashirvaad, Sunrise, Bingo! Sunfeast, Fabelle, Sunbean, Yippee! Kitchens of India, B Natural, ITC Master Chef, Farmland, mint-o, Candyman, Jelimals and GumOn. The Foods business is today represented in multiple categories in the market - Staples, Spices, Biscuits, Confectionery & Gums, Snacks, Noodles & Pasta, Beverages, Dairy, Ready to Eat Meals, Chocolate, Coffee and Frozen Foods.​

ITC's uncompromising commitment to the health and safety of its consumers ensures adherence to the highest levels of quality, safety and hygiene standards in manufacturing processes and in the supply chain. All ITC-owned manufacturing units are Hazard Analysis and Critical Control Point (HACCP) certified. The quality performance of all manufacturing units is monitored continuously online. Going beyond process control, ITC ensures that quality standards are scrupulously adhered to while choosing ingredients that go into the preparation of its food products. (Know more about ITC's Food Policy) 

 

With the belief that "organizations have to continuously work towards creating a positive impact in the lives of their employees, consumers & customers, which thereby impacts the society, country & the planet, at large", ITC Foods Division with the Nutrition First approach, has developed a 4 Pillar model to deliver on its nutrition strategy, "Help India Eat Better". This strategy encompasses the development of value-added product portfolio that helps reduce all forms of malnutrition especially amongst vulnerable population; support sustainable food eco-system by focusing on affordable, accessible and planet friendly nutrition; support healthy communities through various CSR initiatives and the last pillar pays special attention on empowering their consumers, direct employees and extended workforce ecosystem to make informed food choices through nutrition education and behaviour change model. ITC Foods fully supports the government's efforts in tackling malnutrition through various initiatives such as Mission Saksham Anganwaadi & Poshan 2.0, Anemia Mukt Bharat, Kuposhan Mukt Bharat, FSSAI's Eat Right Movement, UNSDG 2030 Targets etc.​

 

As part of this strategy, a robust Nutrition Profiling System  has been also developed to monitor and map the foods product portfolio's healthiness based on their nutritional attributes. It guides both the marketing and product reformulation strategy in context of diversified, Indian dietary patterns and is in line with national & international nutrition guidelines.​

 

ITC's Nutrition Portal provides credible information to all consumers on fundamentals of nutrition, health and general wellbeing across various life stages and management of diet related diseases.  Visit ITC's Nutrition Portal to know in details.​

 

ITC's Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC's in-house R&D capabilities, relevant consumer insights, a deep understanding of the Indian palate gained from its Hotels business, its agri-sourcing & packaging strengths, exciting, innovative communication and an unmatched distribution network.​

 

The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of Branded Packaged Foods in the country. ITC's Foods business also exports its products to the key geographies of North America, Africa, Middle East and Australia.​

 

For trade enquiries or institutional, bulk and gifting requirements please write to: kitchensofindia@itc.in

Awards and Recognitions: ITC Foods
  • ITC's Foods Business proudly emerged as a standout at the prestigious TISS (Tata Institute of Social Sciences) Leapvault Chief Learning Officers' Awards 2024, securing two gold awards for L&D Team of the Year and Best Digital Learning Transformation Program. Additionally, we won two silver awards for Best Blended Learning Program and Best Diversity & Inclusion Training Program.

     

  • ITC Foods earned a Gold SABRE in the Marketing to Consumer (New Product) category.

  • Best use of Digital Media by Digixx for ITC e-Store, 2022

  • 'A Lot Can Happen Inside' Sunfeast Dark Fantasy won a Gold for Best Brand Influencer Collaboration by IAMAI, 2021
     

  • Sunfeast YiPPee! won the Gold for 'Augmented Reality Snapchat Lens' by Digital Crest Awards for
     

  • 'Leveraging a community to be the voice of the brand' Gold for Most Organic Campaign by Impact Digital Influencer Awards for Aashirvaad Atta
     

  • The ICML units received several prestigious awards and accolades during the year from leading industry bodies such as the Confederation of Indian Industry (CII), Union Ministry of Labour & Employment, Food and Agriculture Centre of Excellence, etc. for their high standards of safety, quality, operational excellence and benchmarks in green and sustainable manufacturing
     

  • ITC's Foods Business bagged several gold awards at the Maddies Mobile Marketing Awards 2021.
     

  • The Foods Business won the 'Mobile Marketer of the Year' Award at the Maddies Mobile Marketing Awards, 2021

  • ITC's Foods Division received Two Effie Awards in the 'Integrated Marketing Campaign' and 'Foods' Categories (Silver Awards - highest honours) for Aashirvaad Atta's 'Tarun's Ti n' advertisement campaign in 2019

  • Bingo! No Rulz won the Nielsen Breakthrough Innovations Award in the 'Crowd Pleaser' category, 2019
     

  • Aashirvaad won a Silver Effie Award for Integrated Marketing, 2019
     

  • Haridwar and Guhawati biscuits plants awarded CII Awards for Outstanding Performance in Food Safety Excellence in The Large Manufacturing and Rising Star categories respectively, 2019
     

  • Panchla and Haridwar snacks factories won 'Gold' awards at the National Awards for Manufacturing Competitiveness (NAMC), given by the International Research Institute for Manufacturing (IRIM), 2019
     

  • The Haridwar plant also won the Best Environment Award by the CII and the National Safety Award from the Ministry of Labour and Employment, New Delhi, 2019
     

  • ITC Limited won The Globoil India 'Fastest Growing FMCG Company for 2019'

  • The Haridwar biscuits plant won the 'Platinum' rating by Frost & Sullivan at the India Manufacturing Excellence Awards, 2018

     

  • The Bengaluru biscuits plant received the 'Outstanding Performance in Food Safety Excellence' Award by CII, 2018

  • Fabelle Chocolate Boutiques won the Times Food Award for the 'Best Dessert Destination', 2016

  • Sunfeast YiPPee! entered the league of Top 100 FMCG brands in India in 2014

  • The Foods Business received accolades from NDTV Profit, Business Standard, Business Today and Avaya Global Connect for the successful launch of 'Bingo!', superior consumer relations and responsiveness, leadership in the foods sector and the best managed FMCG business in India, during 2007

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