ITC's Personal Care and Products Business secured the Diamond SABRE for Superior Achievement in Research and Planning, highlighting the importance of mental well-being for its 'Feel Good with Fiama' initiative. The business also earned recognition for its 'Savlon Swasth India Mission's Handwash Legends' campaign with a Certificate of Excellence in Public Education.
In line with ITC's aspiration to be India's premier FMCG company, recognised for its world-class quality and enduring consumer trust, ITC forayed into the Personal Care business in July 2005.
In the short period since its entry, ITC has already launched an array of brands, each of which offers a unique and superior value proposition to discerning consumers. Anchored on extensive consumer research and product development, ITC's personal care portfolio brings world-class products with clearly differentiated benefits to quality-seeking consumers.
ITC's Personal Care portfolio under the 'EDW Essenza', 'Dermafique','Fiama', 'Vivel', 'Engage', 'Savlon', 'Charmis', 'Shower to Shower', 'Nimyle', 'Nimwash' 'Nimeasy' and 'Superia' brands has received encouraging consumer response and is being progressively extended nationally.
ITC's state-of-the-art manufacturing facility meets stringent requirements of hygiene and benchmarked manufacturing practices. Contemporary technology and the latest manufacturing processes have combined to produce distinctly superior products which rank high on quality and consumer appeal.
Extensive insights gained by ITC through its numerous consumer engagements have provided the platform for its R&D and Product Development teams to develop superior, differentiated products that meet the consumer's stated and innate needs. The product formulations use internationally recognised safe ingredients, subjected to the highest standards of safety and performance.
ITC Personal Care Brands
Awards and Recognitions: ITC Personal Care
Ms Minakshi Handa, Vice President, Skincare, Fragrances and D2C, PCPB, won the coveted recognition of 'Storyboard 18's Visionaries' from Diageo India MD & CEO, Hina Nagarajan for her contributions in driving the D2C wave at ITC.
ITC Vivel won a 'Bronze - Influencer Marketing' prize for the launch of Vivel Ved Vidya at the Effie Awards, 2023.
Savlon by ITC won an award for being the 'Top Resurgent Brand of the Year' at E4M's Pitch Top 50 Brands 2023.
Dermafique by ITC won a Silver award for its Data Analytics and Insights for AI Skin Tool at the ET Digiplus Awards 2023, while Engage scored another Silver for the Use of Storytelling in its 'Engage Suddenly' campaign with youth ambassadors.
Fiama by ITC won a Silver award for the Best Use of Digital for Talking Memes at the Fulcrum Awards 2023.
ITC's Life Sciences and Technology Centre (Personal Care Products) was chosen Winner on the basis of numbers of patents filed, grants, citations and commercialisations at the Clarivate South Asia Innovation Award 2023.
The ITC Personal Care Products Business Human Resources team won a FICCI HR Innovation Award for its 'Epic' initiative in 2023.
The Savlon Swasth India Mission Hand Ambassador campaign won 3 Blue Elephants in Social Influencer / Talent, Public Service Announcement Film Campaign and Integrated Campaign categories at the Kyoorius Creative Awards, 2023. The campaign also scored 3 Baby Blue Elephants for Public Service Announcements in Digital Media, Social Media and Integrated campaign categories, and 1 Baby Brass Elephant for Creativity for Good.
Fiama Talking Memes won 3 Blue Elephants for Social Posts on Social Media, Creative use of Media and Film Craft, as well as 5 Baby Blue Elephants for Creative Use of Media, Digital Design and Craft, Direct - Digital & Online, Social - Posts on social media and Film craft at the Kyoorius Creative Awards, 2023.
Engage by ITC won a Gold for the Best Use of User Generated Content for its Pocketful O'Stories campaign at the AFAQs Digies Awards 2023.
The Engage Pocketful O'Stories campaign won a Gold for Best Use of User Generated Content at the ET Digi+ 2023.
The Vivel Body Wash Campaign won a Silver award for the Use of Social Media on Sharechat at the India Digital Crest Awards 2022.
- All three Company-owned units at Haridwar, Manpura and Guwahati continuing to be Five-S certified by the Quality Circle Forum of India.
The Haridwar unit won the HR Excellence 'Platinum' category award for large-scale organisations from the Professional Network Group of India for 'Excellence in COVID Management', 2021
The Haridwar unit was also conferred Best Environmental Practices Award by CII, 2021.
The Savlon brand was awarded the 'Best Campaign in FMCG - Personal Care Category' at the ET Brand Equity - Brand Disruption Award 2021.
Vivel's 'Voice of Art' Campaign on gender equality won a Gold at the Drivers of Digital Awards for best innovation and creativity in social media and the best content in marketing, 2020
Savlon's 'No Hands Unwashed' campaign won a Gold at The Indian Public Relations and Corporate Communications Conference and a Silver at Mad Over Marketing Awards for Best Public Awareness Campaign, 2020
The Savlon 'Healthy Hands Chalk Sticks' campaign was listed in the Cannes Lions Creativity Report amongst the decade's most iconic works.
All the ITC-owned units at Haridwar, Manpura and Guwahati continued to be Five-S certified by the Quality Circle Forum of India, 2020
The Guwahati unit won a Par Excellence Award in the National Convention on Quality Concepts, 2020 for project on sustenance of Five-S.
Savlon won the EMVIE gold award for Best Integrated Campaign for turning mass media into Braille, 2019
Dermafique secured the top slot at the Cosmopolitan Beauty Awards in Best Body Lotion and BB Cream (Anti-Ageing), 2019
- Savlon Healthy Hands Chalk Sticks won the 'Creative Effectiveness Grand Prix' at Cannes, 2018
Savlon won a 'Gold' at the Asia Pacific Effie Awards for unique strategy and execution in Handwash category amongst school children, 2018
Savlon won seven Cannes Lions Awards at the Cannes Lions awards 2017 for its unique and innovative 'Healthy Hands Chalk Sticks' initiative, 2018
The Savlon 'Healthy Hands' initiative also received the Global PR SABRE as one of the Top 10 Best PR campaigns in the world in 2017
Vivel's 'Ab Samjhauta Nahin' won certificates of excellence at the South Asia PR SABRE awards for its integrated campaign, 2017
'Engage' won a Gold at Abby for its social and digital campaign christened 'Pocketful O' Stories', 2017
The 'Engage' campaign designed to introduce the Engage ON pocket perfume on social media won two Golds at the Content Marketing Awards, South Asia for Best Use of contextual content and Best Use of Digital (Content), 2017
Vivel's Ab Samjhauta Nahin campaign and the Savlon Healthy Hands Chalk Sticks creative were rated as the top ads by The Advertising Age, 2016
- Vivel was conferred the 'Most Preferred Consumer Brand' award in the North-East, 2015
- Vivel Cell Renew Micellar Makeup Cleanser was adjudged the best budget beauty cleanser by Harper's Bazaar, India, 2015
- Vivel won the Afaqs Buzziest Brand Award, where it was ranked No. 1 in the Personal Care category, 2014
'Superia Silk' was ranked as the No. 1 soap on quality and skin moisturizing ability among Grade 1 toilet soaps by Consumer Voice, 2014
The 'Vivel Cell Renew' line of premium skin care products received international accreditation from the renowned Skin Health Alliance, UK for product efficacy and safety, 2013
Fiama Di Wills Aqua Pulse' shower gel, 'Vivel Active Fair' skin cream and 'Vivel Deo Spirit' soap, were voted 'Product of the Year' in the shower gel, fairness cream and soap categories respectively, in 2010
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