Agri Commodities & Rural Services

ITC is one of India's largest integrated agri business enterprises with significant presence across every node of the agri value chain.

 

 

ITC's pre-eminent position as one of India's leading corporates in the agricultural sector is based on strong and enduring farmer partnerships that has revolutionized and transformed the rural agricultural sector. A unique rural digital infrastructure network, coupled with deep understanding of agricultural practices and intensive research, has built a competitive and efficient supply chain that creates and delivers immense value across the agricultural value chain. One of the largest exporters of agri products from the country, ITC sources the finest of Indian Feed Ingredients, Food Grains, Marine Products, Processed Fruits & Coffee.

ITC's Agri Business sources from over 20 crop value chain clusters across 22 states in India



A Customer Centric Approach

ITC's Agri Business Division continues to use innovation as its core strategy to retain its position as the one-stop shop for sourcing agri-commodities from India. Besides setting benchmarks in quality, reliability and value-added services, ITC is a trendsetter in customer care particularly in commodity trading. Major customers include Cargill, among others, who source agriculture commodities and food products from India.


Sourcing for ITC

ITC's Agri business is progressively aligning its commodity portfolio with the sourcing needs of the Company's Foods business to generate higher order value from its agriprocurement infrastructure. The business has commenced procurement of chipstock potatoes, one of the critical raw materials in the manufacture of the Company's 'Bingo!' brand of potato chips. The acquisition of Technico, an Australian company with technology leadership in the production of early generation seed potatoes, helped the business access a ready pipeline of new high-yielding varieties of chipstock potato seeds


Agri Commodities Sourcing includes

Feed Ingredients - Soyameal

Food Grains - Wheat & Wheat Flour, Rice, Pulses, Barley & Maize

Marine Products - Shrimps and Prawns

Processed Fruits - Fruit Purees/Concentrates, IQF/Frozen Fruits, 

Organic Fruit Products

Coffee

ITC’s Agri Commodities Sourcing
Processed Fruits

In line with its strategy of achieving a higher order of value capture, the business also focuses on the value added segment, steadily enhancing its basket of offerings with several new products. These include frozen foods, IQF (individually quick frozen) fruits, niche products like baby-food quality purees and high brix pulp, traceable and organic purees. 

 Processed Fruits
Marine Products

ITC has been a significant exporter of seafood from India since 1971. It exports frozen as well as cooked shrimps and other seafood products to Europe, Japan, Middle East, Russia, USA, Vietnam etc.

 Marine Products
ITC ILTD

ITC's Leaf Tobacco business is synonymous with being "The One Stop Shop for Quality Indian Tobaccos". Delivering superior value to customers through sustainable supply of quality tobacco and service support across value chain for over 100 years.

 ITC ILTD
ITC Spices

ITC Spices Business, is one of India's leading producers and exporters of Backward Integrated Food Safe Spices. Located in Guntur, the "chilli capital of the world", ITC Spices currently handles more than 35,000 MT of chilli, turmeric, coriander ginger, seed spices (cumin, fennel, fenugreek and celery) and blended spices.

ITC Spices
ITC Mission Millets

Leveraging our enterprise strengths in agriculture, food, and hospitality, ITC Mission Millets is built on a strategic three-pillar model, encompassing product development, sustainable farming, and consumer awareness.

ITC Mission Millets

 

ITC seeks to focus on this segment and exploit the market opportunity for tropical fruits and fruit products, where India has a natural advantage of growing the complete range, including exotic varieties. In Processed Fruits category, ITC exports from ISO certified plants to Western Europe, North Africa, West Asia, Japan and North America, a wide range of Processed Fruit products made from Mango (Alphonso, Kesar & Totapuri), Guava, Papaya and Pomegranate. 


ITC is the leading Indian exporter of Organic and Fairtrade Certified Fruit Products certified to European (EC 2092/91) and US (NOP) Standards.

ITC’s Agri Business - Smart Intervention
ITC MAARS

To bring the benefits of cutting-edge digital technologies and unlock the potential of Indian agriculture, ITC has launched ITCMAARS (Metamarket for Advanced Agriculture and Rural Services), a pioneering 'phygital' (a combination of physical and digital interventions) ecosystem that provides an array of new age agri solutions to empower farmers.

ITC MAARS
Climate Smart Agriculture

At ITC, our decades-long engagement with India's agri sector has enabled us to craft unique solutions that help farmers adapt to climate change. ITC strives to build climate resilience and de-risk farmers in its agri value chains through focused interventions like Climate Smart Agriculture.

Climate Smart Agriculture
ITC e-Choupal

The unique e-Choupal model connected farmers with Internet.

ITC e-Choupal
Choupal Pradarshan Khet

In line with its mission of improving the quality of life in rural India, ITC's Agri Business has launched a flagship extension programme called 'Choupal Pradarshan Khet' (CPK) or demonstration plots to help farmers enhance farm productivity by adopting agricultural best practices.

Choupal Pradarshan Khet
Choupal Saagar

Following the success of the e-Choupal, the Company launched Choupal Saagar, a physical infrastructure hub that comprises collection and storage facilities and a unique rural hypermarket that offers multiple services under one roof. This landmark infrastructure, which has set new benchmarks for rural consumers also incorporates farmer facilitation centres with services such as sourcing, training, cafeteria, banking, investment services, fuel station etc

Choupal Saagar
Awards and Recognitions: ITC Agri Business
  • Karnataka GLT received 'Energy Efficient unit" award during 24th National award for Excellence in Energy Management 2023 by M/s CII

  • Chirala GLT has been awarded "Most innovative best practice award" under production excellence through Digital transformation category in the 5th edition of CII Digital Transformation (CII DX 2023)

  • The Spices Business received the 'Outstanding Performance in Food Safety' award from CII under the Large Food Business category for its backward integration programme, 2021

  • ITC was awarded the 'Best Practice in Digital Transformation of Supply Chain' in Most Innovative Category at the CII Digital Transformation DX Awards, 2021

  • The Agri Business won a 'National Energy Management Award' from CII for Excellence in Energy Management from the Employers' Federation of India, 2020.
     

  • 'Significant Achievement in Employee Relations Award' from the Employers' Federation of India, 2020.

  • The agri business won an award from the All India Organisation of Employers (AIOE) for outstanding contributions in the field of Industry Relations, 2019

  • The Mysore GLT received the 'Utthama Suraksha Puraskara Award 2019', given by the National Safety Council, Karnataka, recognising its performance in Safety Management
     

  • The Chirala GLT received an award in the 'Systematic and Sustainable Energy Performance' category for the second consecutive year, from Society of Energy Engineers & Managers, 2019

  • The Chirala and Anaparti GLTs received the 'Best Management Award' from Andhra Pradesh Labour Department and the 'Systematic Actions Towards Sustainable Energy Performance' awards from the Society of Energy Engineers & Managers, 2018

  • The Integrated Sterilisation and Grinding plant in Guntur received the 'CII Food Safety Award' for 'Significant Achievement in Food Safety', 2018

  • The Chirala and Anaparti GLTs received the 'Best Management Award' from Andhra Pradesh Labour Department, 2017

  • The Mysuru GLT received the 'Excellent Energy Efficient Unit' award from CII, Hyderabad, 2017

  • The Chirala and Anaparti units received the 'Best Management Award' from the Labour Department, Government of Andhra Pradesh, 2016

  • The Anaparti GLT received the 'National Energy Management Award 2016' from the CII in the 17th National Energy Management Awards, 2016
     

  • The Anaparti GLT won the 'Par Excellence' award in the National Convention on Quality Concepts 2016 competition organised by the Quality Circle Forum of India, 2016

  • The Mysuru GLT won the 'Prashamsa Suraksha Puraskara' awarded by National Safety Council, Karnataka Chapter, 2015

  • The Chirala GLT received the 'Utthama Yajamanya Puraskaram' from the Labour Department, Government of Andhra Pradesh in recognition of its exemplary industrial relations practices and implementation of labour welfare measures, 2015
     

  • The Mysuru, Anaparti and Chirala GLTs won awards at the Regional and the National Levels from the Quality Circle Forum of India, 2015

  • The Chirala unit won the 'Shreshtha Suraksha Puraskar' from the National Safety Council of India, 2014
     

  • The Anaparti unit won 'Gold' and 'Silver' awards from the Quality Circle Forum of India, 2014
     

  • The Anaparti unit won the 1st prize at the 'National Productivity Competition' held by the Indian Institution of Industrial Engineering, Visakhapatnam, 2014
     

  • The Anaparti unit won the 'Gold' award at the International Convention for Quality Control Circles held in Sri Lanka, 2014
     

  • The Mysuru unit received the 'Gold' rating from the Indian Green Building Council, 2014

  • The Chirala plant has been awarded the 'Shreshta Suraksha Puraskar' by the National Safety Council for the year 2013

  • The Chirala and Anaparti units received the International Safety Award from the British Safety Council for ensuring 'Best Safety Management' systems, 2011

  • The Anaparti unit was also awarded the 'National Level Excellence in Water Management Award', as 'Excellent Water Efficient Unit' by CII, 2011

  • The Chirala unit won the 'Globe of Honour' award from the British Safety Council for best environmental practices, 2010
     

  • The chirala unit won the 'Best Management Award' from the Government of Andhra Pradesh for industrial relations & employee welfare, 2010
     

  • The Anaparti unit won the Gold Medal and Silver Medal awards for Quality Circles in competitions held by 'Quality Circle Forum of India' at regional level competitions and 'Distinguished Awards' at National level competitions, 2010
     

  • Both the Chirala and the Anaparti units were given the Total Cost Management Maturity Model Level 3 from CII for Total Cost Management, 2010

  • The Anaparti and Chirala units received the prestigious 'Sword of Honour' from the British Safety Council (the 14th consecutive 'Sword of Honour' for Chirala), 2008
     

  • The Chirala unit also won the Five Star rating (Safety & Environment) from the British Safety Council, 2008
     

  • United Nations Industrial Development Organisation (UNIDO) Award at the international conference on Sharing Innovative Agribusiness Solutions 2008 at Cairo for ITC's exemplary initiatives in agri business through the e-Choupal.

  • The Ashoka - Changemakers 'Health For All' Award 2006 for the Rural Health Services model for delivery of health services through the e-Choupals.
     

  • The Stockholm Challenge 2006 for the e-Choupal initiative. This award is for using information technology for the economic development of rural communities.
     

  • Innovation for India Award 2006 for ITC e-Choupal in the Social Innovations category for business organizations. The first of its kind in India, based on parameters of number of lives impacted, degree of impact on organization and environment, uniqueness, leverage of resources and whether it was scalable and sustainable, e-Choupal was declared as one of 'India's Best Innovations'.

  • The Development Gateway Award 2005 (previously known as the Petersberg Prize) for its trailblazing e-Choupal initiative. ITC is the first Indian company and the second in the world to win this prestigious award.
     

  • The 'Golden Peacock Global Award for Corporate Social Responsibility (CSR) in Emerging Economies for 2005'. The Company received this award for its e-Choupal and social and farm forestry initiatives that are impactfully transforming lives and landscapes in rural India.

  • The Corporate Social Responsibility Award 2004 from The Energy and Resources Institute (TERI) for its e-Choupal initiative. The Award provides impetus to sustainable development and encourages ongoing social responsibility processes within the corporate sector.
     

  • The inaugural 'World Business Award', instituted jointly by the International Chamber of Commerce (ICC), the HRH Prince of Wales International Business Leaders Forum (IBLF) and the United Nations Development Programme (UNDP) for the e-Choupal intervention. This award recognises companies who have made significant efforts to create sustainable livelihood opportunities and enduring wealth in developing countries.
     

  • The 'Enterprise Business Transformation Award' for Asia Pacific (Apac), instituted by Infosys Technologies and Wharton School of the University of Pennsylvania, for e-Choupal.
     

  • PC Quest's IT Implementation Award in the 'Best Project' category, for the e-Choupal initiative.
     

  • The Golden Peacock Innovation Award 2004 for e-Choupal.

  • The NASSCOM award for 'Best IT User in FMCG' in 2003. The Award is a recognition of ITC's successful integration of its IT usage with its business processes, specially the e-Choupal initiative.
     

  • The Seagate Intelligent Enterprise of the Year 2003 Award, for the most innovative usage of Information Technology. This award recognises ITC's pathbreaking e-Choupal initiative.

Explore other businesses
ITC FMCG
ITC FMCG

ITC's rich mix of FMCG portfolio is designed and customised to delight consumers in myriad ways.

ITC Hotels
ITC Hotels

Launched in 1975, ITC Hotels, India's premier chain of luxury hotels, has become synonymous with Indian hospitality.

ITC Agri Business
ITC Agri Business

ITC is one of India's largest integrated agri business enterprises with significant presence across every node of the agri value chain.

ITC Paperboards & Specialty papers
ITC Paperboards & Specialty papers

ITC's Paperboards and Specialty Papers Business is India's largest, technologically advanced and most eco-friendly paper and paperboards business.

ITC Packaging
ITC Packaging

ITC's Packaging & Printing Business is the largest value added converter of paperboard packaging in South Asia. It converts over 1,00,000 tonnes of paper, paperboard and laminates per annum.

Information Technology
Information Technology

ITC Infotech is a specialized global technology services provider, led by Business and Technology Consulting.