As part of its strategic initiative to create multiple drivers of growth in the FMCG sector, ITC commenced marketing safety matches sourced from the small-scale sector. The Safety Matches business leverages the core strengths of ITC in marketing and distribution, brand building, supply chain management and paperboard & packaging to offer Indian consumers high quality safety matches.​

ITC's range of Safety Matches includes popular brands like Aim, Ship and Homelites. With differentiated product features, formats and innovative value additions, these brands effectively address the needs of different consumer segments. The wax matchstick offering provides better resistance in windy conditions, burns longer and comes in a compact size making it an ideal companion for outdoor usage while Homelites' stronger, longer and Karborised match sticks make them safer for everyone to use inside home.​

For enquiries, please write to: qmat@itc.in​