ITC has been honoured with the prestigious ‘Brand of the Year’ Award, conferred by an eminent jury for Corporate Communication campaigns and initiatives across digital and on-ground platforms, demonstrating excellence in brand communication and business storytelling.

The following campaigns were recognised for their creative excellence and impact:

Excellence in Corporate Identity (Video) — Desh Ek Raag:

A musical ensemble composed by ITC Sangeet Research Academy (SRA) as a heartfelt tribute to the Nation. Based on Raag Desh, the video evokes deep pride and reverence for the motherland, celebrating India’s indomitable spirit. For nearly five decades, ITC has been a pioneer in preserving and propagating the rich legacy of Hindustani classical music.

Watch the ‘Desh Ek Raag’ videos here: https://www.youtube.com/playlist?list=PLzBgNCxoFvm3IxWaJzR0q_d5haVt2nNKs

Excellence in Digital for Social Impact — ITC #HerStory social media campaign:

A digital series spotlighting women in diverse roles across ITC — from scientists at ITC’s Life Sciences & Technology Centre driving innovation and shop-floor teams championing manufacturing excellence, Trade Marketing & Distribution teams representing India’s most loved brands to women in Agribusiness strengthening food security & farmer resilience, and rural women entrepreneurs steering change on the ground. The campaign highlighted how ITC’s inclusive policies enable women to realise their full potential.

Experience the #HerStory campaign here: https://itcportal.com/media-centre/itc-stories/herstory-campaign-2025.html

Excellence in Spatial and Experiential Design — ITC’s Exhibition at CII Agrotech, Lucknow:

The immersive experience engaged visitors with a ‘Climate Smart Village’, showcasing cutting-edge technologies and climate-resilient solutions pioneered by ITC’s agri-businesses and social investment programmes. Visitors explored ITCMAARS, the super-app enabling a network of digipreneur FPOs, and experienced innovations such as spray drones, soil testing kits, happy seeders and drip irrigation systems — bringing to life the future of sustainable agriculture.

Catch glimpses of ITC’s Exhibition at CII Agrotech here: https://www.linkedin.com/posts/itc-limited_theitcway-agribusiness-ciiagrotechindia-activity-7263422503799128065-yfr4/

The FE BrandWagon Ace Awards celebrate the most impactful and innovative marketing initiatives across industries, highlighting the vital role of strategic communication in building enduring brand equity and driving business success.