"Sunfeast" - the umbrella brand name introduced in the Glucose, Marie and Cream segments

"Sun" mascot - the brand ambassador reinforcing the positioning of the brand "Spread the Smile"

Product Innovation - two unique and new flavours - for the first time in the India market- Orange Marie and Butterscotch Cream biscuit

"Sunfeast" - to be launched nationally in phases in over One million retail outlets across the country.

Kolkata - July 30, 2003: ITC's Foods business today announced the launch of the "Sunfeast" range of high quality and great tasting biscuits with offerings in Glucose, Marie and Cream segments. Speaking on the occasion, Mr. Ravi Naware, Divisional Chief Executive, ITC Limited - Foods Division said, "the launch of "Sunfeast", marks ITC Foods entry into the branded biscuit market with a range of offerings in both basic and value added segments."

"Sunfeast", with the Brand Essence "Spread the Smile" connotes happiness, contentment, satisfaction and pleasure one would derive from great tasting and high quality biscuits. The brand positioning and imagery is reinforced by the Sun mascot conveying the emotional and gratifying aspects of the product.

"The latest offering from ITC Foods is in tune with the company's strategic direction to develop new product lines by synergising its proven competencies. We believe that our understanding of the Indian consumer is reflected in the increasing confidence in the "ITC" brand and more importantly the trust that Indian consumers are reposing in all our products" added Mr. Naware.

"Sunfeast" range of biscuits is competitively priced and would include two new product innovations - Orange flavoured Marie and Butterscotch flavoured Cream biscuits launched for the first time in the Indian market.

"Sunfeast Biscuits" - Initial Offerings

Sunfeast Glucose Biscuits deliver the Natural Goodness of Wheat and is available in 100 gms, 75 gms and 19 gms priced at Rs 4/-, Rs 3/- and Re 1/- respectively targeting children between the age group 4-14 years and their mothers.

Sunfeast Orange Marie - a very differential offering is available in 200 gms, priced at Rs 13/- and "Sunfeast Marie Light" - Light & Crispy, available in 200 gms and 400 gms, priced at Rs 13/- and Rs 19/- respectively. Targeting housewives and families.

Sunfeast Orange Cream, Sunfeast Butterscotch Cream & Sunfeast Bourbon Cream - Smooth & Yummy Cream Biscuits, available in 100 gms, priced at Rs 10/-, Rs 10/- and Rs 12/- respectively. Targeting children between the age group 4-14 years.

ITC Limited - Foods Division, being in the forefront of product innovation has introduced two new flavours Orange Marie and Butterscotch Cream Biscuits after 12 months of product research and development and extensive sampling across 14,000 consumers across all POP first time in the Indian market. the entire range of "Sunfeast Biscuits" will be packed in vibrant colours, distinctive graphics and fonts identifying sub categories - at the same time maintaining a consistent look of the umbrella brand "Sunfeast".