Wills Lifestyle opens three stores in one day Focus on premium stores in Tier II & III markets

Wills  Lifestyle,  ITC’s premium fashion & lifestyle brand today announced its aggressive  plans by opening 3 retail stores across Amritsar,  Guwahati and Nashik in one day. Currently the brand has 65 stores in 35  cities across India. ITC’s Wills Lifestyle has been established as a vibrant  fashion brand for the premium consumer offering a complete lifestyle wardrobe  for the premium consumer, incorporating the latest fashion trends for both men  & women. Wills Lifestyle begins rapid expansion starting this festive  season focussing on Tier 1 & 2 cities.

  The expansion series will  begin with the opening of stores across Vizag, Bhopal, Nasik, Amritsar, Guwahati  among others. The brand will continue to open stores in cities already present  like Delhi, Mumbai, Chennai, Pune, Coimbatore, Goa, Noida and Lucknow.  Besides this, Wills Lifestyle will venture  into new Tier 2 & 3 markets by opening stores in Kanpur, Mysore, Udaipur, Vijaywada  and Gangtok. The stores will present a truly international & superior  shopping experience for  the customers.

  Speaking on the occasion, Mr. Atul Chand, Divisional Chief Executive, ITC’s Lifestyle Retailing said, “Wills Lifestyle has been established as a vibrant fashion brand for the  premium consumer. With improving consumer sentiments we are planning for  profitable expansion for Wills Lifestyle across the markets. We plan to  increase the Wills Lifestyle network to 80 stores in next 3 months, through a  mix of more stores in existing markets and expanding the footprint in smaller  markets through the franchising model. Going forward we shall continue to open  stores in Tier 2 & 3 cities as part of the Wills Lifestyle’s expansion  plans”

  He further added, “It is our  endeavour to make fashion more accessible as we target multiple consumer  segments, enter new geographies, open more stores and make our products more  appealing. The thrust will be to nurture markets, generate higher trials and  develop lasting relationships with our customers.”

  We are poised to grow at 25  per cent this year. The retail scenario has always been dynamic with the  constant emergence of new market places and shopping catchments and the recent  development of modern formats. With the year expected to see strong growth and  the brand expansion plans intact, Wills Lifestyle’s marketing strategies will  revolve around taking the brand message in an impactful manner to the targeted  consumers. The creative strategy will focus on showcasing the products in an  aspirational manner.

  At the exclusive Wills  Lifestyle outlets, customers can browse at leisure and shop in a relaxed and  pleasing atmosphere. Wills Lifestyle has developed an international format for  the store to provide a clearly differentiated and pleasurable shopping  experience. The use of space is refreshing, which is reflected even in the  spacious changing rooms. The store will offer an international retailing  ambience reflecting the most contemporary trends in store design, thereby  creating a splendid backdrop for the premium offerings.

  Details  of the new stores: