ITC’s recently launched menswear brand John Players has been awarded the Best Packaging Design In The FMCG Category at the recent Business World – NID Awards for Design Excellence.

As acclaimed Finnish product designer, Tapani Hyvonen, a member of the jury says , "I have never seen such innovative packaging for a shirt".

Key factors that have gone into the design of the packaging include :

• Using transparency to highlight the width of the product range as well as showcase the high quality of the offering.

   

• Facilitating consumer choice within the retail outlet.

   

Says Mr Atul Chand, General Manager ITC’s Lifestyle Retailing, "The ‘John Players’ range of men’s apparel bears telling testimony to a signature attention to minute detail. It endeavours to deliver unbeatable value to the discerning consumer at competitive prices ranging from Rs 400 to Rs 900. The packaging showcases and highlights the distinct and incremental product value that the brand gives the consumer".

‘John Players’ offers a complete range of contemporary menswear – shirts, trousers, T shirts and denims. Created from the finest fabrics, every garment is cut and stitched to perfection, bringing the consumer a truly world-class ready-to-wear garment brand.

John Players has now being launched across the country and is available at multi-brand retail apparel outlets in the key markets of West, South and North India.