ITC Sustainability Report 2007
Chairman’s Statement:
ITC’s Vision and Strategy
ITC:
Organisational Profile
Certifications, Honours & Awards Report
Parameters
Governance, Commitments & Engagements
ITC’s Triple Bottom Line GRI Index Statement from PricewaterhouseCoopers Annexures Self-declaration on Application Level
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SOCIAL PERFORMANCE

To analyse the impact of our watershed programme, we collect baseline data prior to the initiation of any watershed activity to compare changes according to certain key indicators. Graphical representations for representative districts in 2 states (Madhya Pradesh and Rajasthan) are provided for the following indicators:

a) Increase in water availability: Regular reading of observation wells capture data on water column height. These projects have demonstrated significant success as water is much closer to the surface in observation wells, indicating effective groundwater recharge, as shown below.

Image of Graph showing Well Recharge - Madhya Pradesh from the Financial Year 2005-06 to 2006-07 Image of Graph showing Well Recharge - Rajasthan from the Financial Year 2005-06 to 2006-07
b) Changes in area under irrigation: Increased availability of water leads to increase in area under production and changes in cropping intensity. The area under irrigation has increased significantly.
Image of Graph showing Change in Irrigated Area Under Rabi - Madhya Pradesh from the Financial Year 2005-06 to 2006-07 Image of Graph showing Change in Irrigated Area Under Rabi - Rajasthan from the Financial Year 2005-06 to 2006-07

ITC has signed an MoU with the Government of Rajasthan for the joint development of a watershed programme covering 5,000 hectares in Bhilwara District.

c) Change in productivity per acre: An improvement in the moisture regime leads to an improvement in productivity and a shift from a single to a double-cropping regime. The following graphs show varying degrees of improvement in productivity per acre measured in quintals. Higher productivity results in increased incomes for farmers, while the shift to a double cropping regime means they now earn from two crops instead of one.

Image of Graph showing Change in Yield in Quintals per Acre in Rabi - Madhya Pradesh from the Financial Year 2005-06 to 2006-07 Image of Graph showing Change in Yield in Quintals per Acre in Rabi - Rajasthan from the Financial Year 2005-06 to 2006-07
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Chairman’s Statement:
ITC’s Vision and Strategy
ITC:
Organisational Profile
Certifications, Honours & Awards Report
Parameters
Governance, Commitments & Engagements
ITC’s Triple Bottom Line GRI Index Statement from PricewaterhouseCoopers Annexures Self-declaration on Application Level
  
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