ITC Sustainability Report 2007
Chairman’s Statement:
ITC’s Vision and Strategy
ITC:
Organisational Profile
Certifications, Honours & Awards Report
Parameters
Governance, Commitments & Engagements
ITC’s Triple Bottom Line GRI Index Statement from PricewaterhouseCoopers Annexures Self-declaration on Application Level
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SOCIAL PERFORMANCE

Integrated Agriculture Development
The water conserved through our efforts is used optimally, which promotes sustainability in the following ways:
  1. It makes agriculture sustainable in the long run, both by using less water per unit of output and by improving soil health through compost applications;
  2. All these measures increase productivity and hence farm incomes, thus providing financial sustainability to farmers; and
  3. We assure ourselves of quality products in the future, thus ensuring sustainability of our businesses.

Agriculture extension services are promoted for enhancing land productivity through composting, higher yields per acre through varietal demonstrations and efficient management of water through group wells and sprinkler systems. Careful documentation of the benefits from these interventions helps in convincing farmers to adopt these on a large scale.
 

Activites Cumulative
to 2005-06
2006-07 Total
To date
Irrigation      
Group Irrigation (nos.) 106 69 175
Sprinkler Irrigation (nos.) 325 89 414
Demonstration plots    
IPNM*+Varietal demo (acres) 947 450 1,397
Vericompositing (nos.) 3,102 3,625 6,727
Nadep/ supercompositing
(nos.)
1,663 948 2,611

*Integrated Pest & Pest Nutrient Management

Sustainable Livelihoods

Breed Improvement Programme
Arable land in India is under severe pressure due to expansion of population and the inability of the manufacturing and services sector to absorbsurplus labour, leading to environmentally damaging practices by rural households. There is a critical need to deflect pressure from land to off-farm livelihood opportunities. Upgradation of livestock to increase productivity is one proven way of achieving this objective. This intervention promotes sustainability in the following ways:

  1. By supplementing farm incomes, it reduces pressure on land, thus promoting long-term sustainability of agriculture;
  2. It provides a viable livelihood opportunity, thus promoting financial viability of rural households; and
  3. We benefit from the secondary effect of a revitalised agriculture since it leads to a stable production regime.
Activites Cumulative
to 2005-06
2006-07 Total
To date
No. of CDCs 72 5 77
Breed Improvement      
No of Als 40,100 54,554 94,654
No. of Crossbreed
heifers
4,270 10,466 14,736
Animal Health
Services (No.)
79,209 124,002 203,231
Milk Procurement      
No. of Societies 9 25 34
No. of farmers 408 950 1,358
Volume (litres) 212,040 445,273 657,313

Our breed improvement programme aims at a significant increase in yield rates of milk during the lactation period. It provides integrated animal husbandry services that include pre and post natal interventions. Farmers benefiting from the breed improvement programme also get linked to formal milk marketing channels to get the best price.

Initiated in 2004-05 with 23 Cattle Development Centres (CDCs), the number increased to 77 CDCs covering 1,540 villages during 2006-07.

«»
Chairman’s Statement:
ITC’s Vision and Strategy
ITC:
Organisational Profile
Certifications, Honours & Awards Report
Parameters
Governance, Commitments & Engagements
ITC’s Triple Bottom Line GRI Index Statement from PricewaterhouseCoopers Annexures Self-declaration on Application Level
  
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