Interrobang is ITC's flagship case study competition conducted across premier management institutes, offering students a unique opportunity to engage with real-world business challenges across marketing, human resources and supply chain domains. Designed to inspire innovation and strategic thinking, this prestigious platform provides a dynamic space for young minds to showcase their problem-solving skills, creativity and leadership potential while working on live industry scenarios. As participants progress through multiple rounds of rigorous evaluation, they not only gain valuable insights on ITC's diverse businesses but also receive mentorship from industry leaders, helping them refine their strategies and approaches. This immersive experience goes beyond the competition itself, as the winners not only earn the coveted title of "Interrobang National Champions" but also stand a chance to become a part of the ITC family, joining a conglomerate known for its commitment to excellence, sustainability and nurturing talent.
Interrobang?!: The Challenge Unfolds!
Step 1: Case Study Launch
The journey of Interrobang?! begins with an exciting on-campus launch, led by our Campus Ambassadors-alumni who joined ITC as AUTs in the same year. Open exclusively to students from India's premier B-schools, this competition offers a unique opportunity to engage with real-world business challenges, showcasing their strategic thinking and problem-solving skills. The launch session introduces participants to the legacy and impact of ITC's flagship case study competition, highlighting the immense learning and career opportunities it offers. As the case is unveiled, the stage is set for an exhilarating competition!
Step 2: Registrations
Once the case is launched, registrations for Interrobang?! officially begin. Students participate in teams of 3-4 members with team specializations spanning across Marketing, HR & Supply Chain.
Step 3: Interroconnect - Mentorship Sessions
Before teams submit their solutions, they gain access to Interroconnect-a dedicated online mentorship session designed to provide strategic guidance and deeper insights into the case. These sessions are led by ITC's Brands/HR/ Supply chain managers: the very minds behind the case study, offering participants the opportunity to:
1. Clarify doubts and strengthen their understanding of the case.
2. Gain expert insights to refine their approach.
3. Develop well-structured, high-impact solutions.
Interroconnect ensures that participants are well-prepared to present robust and strategic recommendations.
Step 4: Solution Submission & Top Team Selection
Teams from each campus submit their case study solutions, which are then meticulously evaluated. Based on their analysis and strategic clarity, the top two teams from each campus are selected to present their solutions to Senior ITC leaders.
Step 5: Interrojam & Campus Winners Announcement
Senior ITC leaders visit campuses for Interrojam, an interactive session that offers students an inside look at ITC's businesses and leadership philosophy. The top two teams from the campus present their case solutions live, receiving direct feedback from senior leadership.
Following the presentations:
1. The Winning Team stands a chance to qualify for the National Round, receives a Pre-Placement Interview (PPI) opportunity along with cash rewards.
2. The Runner-up Team is awarded a cash prize.
Adding to the excitement, Interrostalls-interactive brand activation stalls featuring ITC products-allow students to engage with ITC's diverse portfolio.
Step 6: National Round: The Grand Finale
The ITC Interrobang National Round is the culmination of months of rigorous competition, where the brightest minds from India's premier B-schools come together to showcase their strategic acumen. The top teams across Marketing, HR & SCM present their case solutions to Senior leadership at ITC. The winner and runner-up teams from each specialization are awarded prizes. The competition culminates with rewards & recognition, celebrating the participant's journey, achievements and marking the grand conclusion of Interrobang?!
