Aashirvaad Pure Cow Ghee with Uthukuli Butter

In Uthukuli, perfection isn’t rushed-it’s nurtured. From the early hours before dawn to 3.5 hours of slow-cooking and 72 hours of patient resting, every drop carries a tradition passed down through generations. Discover the rich, authentic aroma and unmatched granular texture of ITC Aashirvaad’s Pure Cow Ghee - Made with butter from Uthukuli.

Watch their latest film, ‘Aroma Of Time’ to know the story behind this traditional ingredient, bringing Uthukuli’s rich dairy heritage to households.