ITC’s Brand Managers Win Bronze for India at Cannes!

From ITC to the world’s biggest creative stage!

We’re proud to share that Payal Mehra and Rudrani Bose, Brand Managers with ITC’s Personal Care Products Division won the bronze medal for India in the Cannes Young Lions Marketing Competition 2026!

Held as part of the Cannes Lions International Festival of Creativity—home to the world’s most coveted awards for excellence in advertising, marketing and creative communications—Young Lions Competition brings together the brightest marketers and creatives under 30 to solve live briefs in just 24–48 hours.

After winning the India round with “The Air Around Us,” a campaign that made air quality data more relatable to everyday life, Payal and Rudrani went on to compete against 24 teams from 70 countries. Their winning campaign, “Back-up the Wild,” inspired younger audiences to take action for biodiversity conservation through engaging experiences.

Congratulations, Payal and Rudrani, on this remarkable achievement and for making ITC proud on the global stage!