ITC Candyman Brings Back the Iconic ‘Kuch Bhi Karega for Candyman!’ Campaign with Fruitee Fun Soft Chews

ITC Candyman is bringing back the iconic ‘Kuch Bhi Karega for Candyman!’ campaign — reimagined for a new generation that sees confectionery as more than just candy, but a little burst of fun, play and self-expression ✨

The new film for Candyman Fruitee Fun Soft Chews dives into an imagination-led world filled with playful twists, celebrating the joy and spontaneity the brand has always stood for. At the heart of it is Candyman Fruitee Fun’s soft, fruity, easy-to-chew format — moving beyond traditional hard-boiled candies to create a more interactive, engaging and delightfully fun experience for today’s consumers.