ITC Mangaldeep wins two prestigious ET Digi Plus Awards 2025
We are thrilled to share that ITC Mangaldeep has been honoured with two prestigious ET Digi Plus Awards 2025, reaffirming its consistent pursuit of excellence and leadership in the category.
Mobile Technology | Gold | Bringing the Mahakumbh Home
How ITC Mangaldeep leveraged Augmented Reality tech to offer immersive experience to the Maha Kumbh devotees
Through Augmented Reality (AR), the brand recreated the sacred rituals of the Maha Kumbh, offering devotees an immersive 360° experience - from taking virtual dips in the Ganga to performing rituals with simple gestures.
Outstanding Campaigns for Maha Kumbh | Silver | Mangaldeep Ka Maha Kumbh
A unique initiative that brought together spirituality and innovation by:
- Delivering 3D AR-powered rituals to homes
- Introducing the first-ever Jalbatti (made of alum) to positively impact water quality
- Setting up 100 secure changing rooms for women devotees
- Creating a divine atmosphere with the Maha Hawan’s giant sambrani cups
The ET Digi Plus Awards celebrate ground breaking achievements in digital marketing, creativity, and innovation.
The recognition highlights Mangaldeep’s unwavering consumer-first approach, with the brand continually innovating to delight consumers while keeping the devotee at the heart of every experience.
