ITC's approach to Water & Gender

Not long ago, Vimla Malvi from Molga village in Sehore, Madhya Pradesh, walked long distances under the harsh sun, carrying pots of water on her head - leaving her exhausted and with little time for anything else.

Today, as part of an ITC-supported Water User Group, she is actively involved in maintaining her village dam - helping bring lasting change to her community.

On World Water Day, the theme of 'Water and Gender' highlights a powerful truth - when women lead, communities thrive.

At ITC, inclusive Water User Groups are enabling rural communities to collectively manage water resources, revive water bodies, and adopt climate-resilient farming practices - transforming previously barren land into productive farmland.

With 5,800+ groups across 17 states, covering 1.89 million acres and benefiting over 5 lakh people, this initiative is advancing water equity while strengthening livelihoods at scale.

In these inclusive Water User Groups, women play an active role in decision-making on how water is managed, maintained, and shared.

At ITC, water stewardship is embedded at the core of our sustainability strategy, guided by a three-pronged approach:

• Augmenting water supply, especially in stressed regions
• Optimising water demand across agriculture and operations
• Rejuvenating river basins through multi-pronged interventions

Read the full story to learn more about ITC’s approach to Water & Gender. https://thecsruniverse.com/articles/itc-promotes-women-led-water-user-groups-to-advance-water-equity-and-sustainability