ITC Trade Marketing & Distribution Recognized for Supply Chain Excellence

ITC’s Trade Marketing & Distribution Division won multiple awards at the CII-IQ Digital Transformation & Artificial Intelligence Competition for Quality Improvements. Organized by the CII (Confederation of Indian Industry) Institute of Quality, the competition brought together more than 45 teams representing Indian and multi-national companies to showcase groundbreaking solutions that leverage digitalization and artificial intelligence, driving quality improvements across industries.

ITC was conferred the Platinum Award and declared Winner in the Supply Chain & Delivery category for its initiative, “Reimagining Logistics Operations with Digital Integration.” The winning project showcased an end-to-end digital logistics ecosystem that enhances operational precision while significantly reducing turnaround times.

In the Process Improvement category, ITC earned the Gold Award for “Digitizing the Demand Forecasting Process and Improving Accuracy Through AI Integration.” The initiative demonstrated how advanced analytics and AI have improved forecast accuracy and enhanced responsiveness across the supply chain.

Further underscoring its commitment to responsible operations, ITC received the Silver Award in the Safety & Sustainability category for “Project Eco-Safe: Enabling Clean Mobility, Carbon Reduction & AI-Enabled Safety.”

The recognition at the CII-IQ platform reinforces ITC’s excellence in leveraging digital technologies and artificial intelligence, driving operational excellence, sustainability, and innovation across its supply chain.