ITCMAARS for Plant Health

The future of food begins with the health of a single plant.

A stronger plant can mean a stronger farm.

A stronger farm can mean a more secure livelihood.

And across millions of farms, it can help shape a more resilient food system for us all.

Recognizing the importance of plant health, ITC has been taking significant steps to protect plants by working closely with farmers. The phygital ecosystem - ITCMAARS - enables farmers with the right tools, knowledge, and guidance to help monitor crop and soil health, manage pests, reduce crop losses, and make more informed decisions for the long run.

This International Day of Plant Health, let’s remember - the health of the plant secures our future.

Swipe through the carousel to learn more about the initiatives.