Making Digestive Health More Accessible with ITC’s Gut Friendly Foods!

Gut health is no longer just about fibre. This World Digestive Health Day, we're spotlighting India’s gut health reality and how ITC is making better digestive health more accessible for everyday consumption.

Through Aashirvaad’s Happy Tummy platform, ITC has reached lakhs of Indians, helping them better understand their digestive habits. Along the way, some key insights emerged:

• 70% of Indians do not consume adequate fibre daily, while 8 out of 10 people are unaware of their daily fibre needs.
• Only 1 in 4 people consume multigrains every day.
• Nearly 40% of people rarely eat fruits.

At ITC, the conversation is evolving from just ‘fibre’ to building a complete gut health ecosystem - one that focuses on fibre-rich solutions, whole grain intake, pre + probiotic integration, and accessible formats designed for daily consumption.

From foods that help add fibre into everyday meal routines to innovations centred around gut-friendly formulations, lactose-free formats, and easy-to-digest proteins - swipe through the carousel to explore more!

Want to understand what your gut is trying to tell you? Visit Aashirvaad’s Happy Tummy platform for expert guidance, fibre tracking, and meal planning tools that make digestive health simpler and easier to follow: happytummy.aashirvaad.com