ITC e-choupal - Transforming Agriculture

The e-Choupal ecosystem addresses core needs of the farmers like infrastructure, connectivity, price discovery and market access. The e-choupal ecosystem also provide a significant boost to farm productivity through agri extension services and research based agri-inputs.

Power of 4 million

A network of 6100 e-Choupal Internet kiosks covering 35,000 villages enables even small & marginal farmers to access real-time weather and price information, and relevant knowledge and services to enhance farm productivity, quality and command better prices. ITC e-Choupal has already become the largest initiative among all Internet-based interventions in rural India, empowering 4 million farmers.

Adding the 'Internet' muscle to farming

Real-time information and customised knowledge provided by ITC e-Choupal enhance the ability of farmers to take decisions, align their farm output with market demand triggering a virtuous cycle of higher productivity and higher incomes. The e-choupal ecosystem across 10 states covers a range of crops - Soybean, Wheat, Rice, Maize, Coffee, Marine Products and Fruits.

Making farming more profitable

ITC e-Choupal is an efficient two-way channel for a variety of goods and services, raising farm incomes and making farming more profitable.

Blending click & mortar capabilities

Complementing this digital infrastructure is Choupal Pradarshan Khet – customised agri-extension services, demonstration plots and training programmes that promote best practices and assist farmers to diversify crop portfolios.