Expression expects to double card sales with this offer

KOLKATA _ 2001 : Expressions offers its consumers a unique opportunity to present their loved ones memorable gifts along with a card. The "How Lucky is Your Loved One" contest will give away prizes amounting to over Rs. 8 lakhs ranging from a Hyundai Santro to a holiday in a few select destinations in India and many more attractive gifts.

Says Mr. Chand Das, CEO - Greeting Cards Business of ITC "How Lucky is Your Loved One" is a unique contest in the way it works. Unlike other promotions where the participant has a chance to win, How Lucky is Your Loved One gives the participant an opportunity to gift a prize to someone special. Our card buyers can now gift not only a card but also a prize which can be cherished forever."

When a consumer buys an Expressions card, a gift voucher is presented along with it. All one needs to do is fill in the details of your loved one. Winners will be decided on the basis of Mini Draws to be held on 15th July, 31st July and 15th August 2001. The Grand Draw will be held after August 25th 2001.

One of the lucky loved ones will be the proud owner of a Hyundai Santro Car. Prizes also include Microwaves, Timex wrist watches and Crew Neck T-shirts. The four Mini draws include a stay for two at an ITC WELCOMGROUP Hotel and World Space Hitachi Receivers.

ITC, which entered the Greeting Cards market in August 2000 with the Expressions brand of cards, expects to double card sales with this offer. Expressions cards are available in over 250 towns in all the states of the country covering over 7,000 retail outlets. These cards are priced between Rs. 5 to Rs. 54. Expressions brand has introduced innovative Greeting Cards such as Mask cards, Puzzle cards, Dangler cards that have been well appreciated. For the recently celebrated Mothers day, Expressions had introduced 76 designs - far higher than other established players in the Greeting Cards market. Expressions has so far totally introduced over 2000 new designs of Greeting Cards.