ITC is among the first Indian companies to launch a mobile version of its Corporate Website  This unique endeavour by ITC, aims to enhance stakeholder engagement by leveraging multiple channels of communication that can deliver maximum value to Internet users.

With the increasing reach of mobile phones in India and Internet navigation rapidly becoming a common feature on majority of cell phones, the mobile version of ITC’s corporate website will offer convenience of accessing information instantly and a superior surfing experience.

can now be accessed by millions of active mobile Internet users in the country and abroad. Optimized for fast download, the easy-to-navigate website is designed for any mobile that supports WAP2.0 and has a screen resolution of 320 x240 pixels.

This new initiative from ITC will not only make information search easier and relevant for the mobile internet user but will also enable proactive engagement with stakeholders by reaching out to them with news alerts, product and service offers. The launch of the mobile version is a strategic shift from an existing information-providing format to a proactive communication mode that is more meaningful in today’s environment of rapidly evolving communication technologies.