A plastic (dry  waste) collection initiative that encourages waste segregation at source through  1 lakh young environment super heroes

As a part of  ITC's initiatives to support the Hon'ble Prime Minister's call for Swachhata Hi  Seva, Savlon, ITC's leading hygiene brand, introduces Swachchata Ka Gullak, a  unique community initiative led by school children. The concept of 'Gullak', an earthen pot symbolic  of savings for a better future was identified to reiterate the fact that  tremendous value can be generated from waste if segregated at source

'Swachchata Ka Gullak' is being deployed  in schools across Delhi, Mumbai and Kolkata under ITC Savlon's Swasth India  Mission to help school children collect and deposit dry waste. The initiative  was launched with the objective of sensitizing students on the need for an  eco-friendly life while also becoming community advocates to help segregate  waste at source into dry and wet waste. More than 1 Lakh students would be  participating in this initiative. The dry waste collected through this drive  will be recycled.

ITC has implemented a large-scale  "Wellbeing Out of Waste" (WOW) initiative, which focuses on providing an  end-to-end sustainable and scalable solution for solid waste including plastic  waste. The programme spans the entire value chain, right from awareness,  segregation, collection to promotion, reuse and / or recycling of waste. This  programme today covers over 89 lakh citizens across the country. ITC's  initiatives in waste management has enabled it to be 'solid waste recycling  positive' for 12 consecutive years. In 2018-19, ITC collected around 16,000  tonnes of post-consumer plastic waste including around 7400 tonnes of Low Value  Plastics (LVP) comprising of Multi-Layered Plastics (MLP) and thin films.

Mr. Sameer Satpathy, Chief Executive,  Personal Care Products Business, ITC Limited "Transforming waste into a  valuable resource is only possible if each one of us begins to actively  segregate dry and wet waste. Savlon's Swachhata Ka Gullak initiative is  designed to educate school children to become environment super heroes for  their schools, homes and neighbourhood. Hygiene awareness has been an intrinsic  part of ITC Savlon Swasth India programme and with Swachhata ka Gullak we  hope to sensitize young children for a more environment friendly future."

Dr. Manisha  Sharma, Principal of Venkateshwar International School, New Delhi, commented,  "This is an important initiative by Savlon and an excellent engagement led activity  that not only educates about waste segregation but also helps inculcate a habit  of waste segregation. Students of our school and many other schools in the  country are contributing enormously by championing the collection drive."

About ITC Savlon Swasth India Mission

Unveiled in 2016, ITC Savlon Swasth  India Mission is designed to encourage behavioural change towards hygiene  amongst children through various engaging and entertaining educational  initiatives. The initiative has been able to reach more than 3 million students  across 12,000 schools in India and continues to enable children as champions of  change for health and hygiene.