ITC FOODS ties up with Superstar Shah Rukh Khan as brand ambassador for its flagship brand Sunfeast

Bangalore

ITC Limited - Foods Business today announced India's Superstar Shah Rukh Khan as the brand ambassador for its flagship brand "Sunfeast". The Superstar will be endorsing the entire range of snacks under the umbrella brand Sunfeast.

Commenting on Shah Rukh Khan as brand ambassador for Sunfeast, Mr. Ravi Naware, Divisional Chief Executive, ITC Limited - Foods Business, expressed, "There is a perfect fit between Shah Rukh Khan and Sunfeast - the superiority, eminence and the love and trust they both share across consumer demographics. Moreover, Shah Rukh has a universal appeal that extends to everyone across age groups, just as our brand Sunfeast. We believe his endorsement of Sunfeast will go a long way towards reinforcing the attributes of the brand and reiterate the positioning 'spread the smile'."

"I have always felt that the brand Sunfeast has stood for quality, nutritious value and innovativeness. This is reflected in its wide range of offerings that has been launched across the country. It gives me great pleasure to be associated with an Indian brand that has made a mark and stands among the best in the world" expressed the celebrated actor of international repute Shah Rukh Khan. "Incidentally, few people know that the only biscuit that I consume is Sunfeast."