The 2 month celebration of CSK & its fans by Supermilk through the "Strongaa whiste podu" campaign comes to a rousing conclusion with the fan parade

ITC Sunfeast Supermilk biscuits, the Official 'Strong Biscuit partner' of Chennai Super Kings (CSK) today organised a 'Strongaa Whistle Podu' procession that began from Race Course road. The event was dedicated to celebrate and encourage CSK as they prepare for the IPL Final 2023, scheduled to be played at Narendra Modi Stadium at Ahmedabad on 28th May. The high-energy procession brought together hundreds of fans as they conveyed their heartfelt wishes and good luck to the CSK team ahead of their highly anticipated final match.

CSK fans, decked out in their team colours, were full of enthusiasm and excitement at the procession, creating an aura of jubilation and excitement. A 'giant size whistle' was paraded around the city and, supporters of CSK were seen cheering #StrongaaWhistlePodu and dancing to the 'Ready, Madi, Adi' anthem that was specially created by Sunfeast Supermilk for CSK Superfans.

Sunfeast Supermilk's association with Chennai Super Kings as official 'Strong Milk Biscuit Partner' brought together two 'Super' brands of Tamil Nadu - Super Kings, which is a fan favourite and Supermilk that has seen a very successful launch recently.

The campaign idea for this association - "Strongaa whistle podu" - aims at celebrating the fandom of CSK. The brand has carried out plethora of activities during the course of the season to get fans to cheer for CSK with a Strong Whistle - from "Strongaa whistle podu" consumer promo, working with official fan club Whistle podu army to create quirky fan content, engaging popular Superfans Saravanan & Sivamani to painting the town yellow with outdoor & metro branding. As part of the campaign the brand released a Super Fan Anthem - Ready Madi Adi! which means 'Get Ready..Fold your fingers & Blow a whistle' composed & sung by popular music director Tenma. The anthem celebrates the spirit of cricket and the unbridled passion of the Chennai Super Kings fanbase & is being promoted with a hashtag challenge on Moj & Instagram.

'Ready Madi Adi' fan anthem: https://www.youtube.com/watch?v=V9q-egmwWO8