Collaborate with Savlon Swasth India to introduce the #NoHandUnwashed movement

The annual Global Handwashing day is unique in many ways this year. With the unprecedented situation  arising due to the pandemic, hand hygiene has witnessed a significant increase  in awareness and practise. However, with the unlock and easing of restrictions,  many have relaxed their approach towards preventive hygiene and become a bit complacent  about washing hands. The Mouth and Foot  Painting Artists Association (MFPA) in collaboration with Savlon Swasth India  begins a handwashing movement with #NoHandUnwashed.

Hand  hygiene is regarded as one of the most important elements to prevent spread of  infection. #NoHandUnwashed reiterates the significance and acknowledges that hygiene  is non-discriminatory. MFPA, India with Savlon Swasth India Mission, celebrates  this year's global theme of hand hygiene for all in a unique and inspiring collaboration.

Ms. Swapna Augustine, a  celebrated foot artist of MFPA, India presents a thought-provoking perspective  to unveil the #NoHandUnwashed movement. As the protagonist, Ms. Augustine  delivers a powerful and inspiring message. Being differently abled doesn't constraint  an artist from practicing good hand-hygiene and a glimpse through her everyday  life reinforces the same. The film evokes an emotional response to the simple  appeal to imbibe and make washing hands a habit.

Watch the film here: https://www.youtube.com/watch?v=Rl5Nb3wcgVU&feature=youtu.be

This partnership is a step  forward in reiterating the culture of hand hygiene for a healthier nation and  augments the core belief of Savlon Swasth India Mission to continue  encouraging behavioural change towards washing hands. 10 celebrated mouth and  foot artists across India are creating their unique interpretation of the  #NoHandUnwashed movement and this will be showcased on social platforms  beginning the 15th of October. Savlon Swasth India is supporting the  artists' collective and also contributing towards MFPA, India's artist training  foundation with resources.

Speaking on this  unique approach to encourage the habit of washing hands, Mr. Bobby Thomas, Country head of MFPA, India said, "This is a  first and we are happy that we have collaborated with a committed programme  like Savlon Swasth India Mission to share a different perspective this Global  Handwashing Day. MFPA community of artists are united with the rest of the  world in this fight against the pandemic and encourage everyone to make washing  hands an irreplaceable habit. This beautifully expressed film, underlines the  importance of washing hands for all."

Sameer Satpathy, Divisional Chief Executive,  Personal Care Products Business, ITC Limited, added, "The artists at MFPA are incredibly talented and  this collaboration strengthens Savlon Swasth India's mission to educate,  encourage and inspire behavioural change towards washing hands. Be it creating  the globally recognised Healthy hands chalk sticks to encourage a habit of  washing hands in children or introducing the first ever Braille enabled packs  to ensure ease of access, Savlon Swasth India is committed to building an  equitable world. #NoHandUnwashed continues this inclusive and supportive  journey to make hand hygiene a priority for all."

Mouth& Foot Artists Association (MFPA)

The MFPA is an  International Association of disabled artists, who due to a disability to their  hands, create art with their mouth or feet. With over 800 artists across 74  countries, the Association serves as a platform to provide its members a unique  opportunity to earn an independent, honest and secure livelihood through the  sale of their artwork. For more information you can visit https://imfpa.org/

Savlon Swasth India Mission:

The Savlon Swasth India  Mission programme by ITC has been a front runner in driving behavioural change  towards handwashing and hygiene since its inception in 2016.  It has reached over 15,000 schools in 82  cities and nearly 5.6 million children with its innovative outreach. The  ongoing program has delivered measurable success in effectiveness to help  inculcate hand hygiene habits in primary school children. With innovation in design  and communication at its core, ITC Savlon has initiated numerous initiatives  over the years like the Savlon Healthy Hands Chalk Sticks and Savlon ID Guard  to educate and encourage hand hygiene.