ITC's Food Tech venture is charting a new course in premium food delivery, merging state-of-the-art digital solutions with the brand’s renowned culinary expertise. With 31 operational kitchens across Hyderabad, Bengaluru and Chennai, ITC brings the fine dining experience for the consumers to the very comfort of their homes.

 

Rohit Bhalla, Business Head, Food Tech, ITC Limited remarks, "The brand's vision was to explore opportunities in the intersection of digital sustainability and enterprise trends. We built the case around a fairly nascent industry three or four years back. Then, thanks to delivery platforms like Swiggy and Zomato, the whole ecosystem around ordering food of your choice from a restaurant grew exponentially."

 

 

Read the article published in The Hindu :
https://www.thehindu.com/food/features/itc-foods-are-now-on-online-delivery-platforms/article68633501.ece