“ITC’s acquisition of 24 Mantra Organic is aimed at not only strengthening the brand’s presence in the high-growth organic foods space but also fuel the overall segment growth and increase exports of organic food out of India”, said Anuj Rustagi, Chief Executive, Staples, Foods Division, ITC.

Among the early players that helped shape India’s organic foods market, 24 Mantra Organic offers a compelling lens into what it takes to build a category from the ground up and scale it through strategic models.

Read more: https://etedge-insights.com/trending/24-mantra-organic-itc-shaping-the-future-of-indias-organic-food-industry/?amp=1