“The reality is that technology, when applied correctly, has created a lot more value. It’s not been doomsday after that”, said Sanjiv Puri, Chairman & Managing Director, ITC, at Nasscom Technology and Leadership Forum in Mumbai. He pointed out to the AI models that ITC, a large user of wheat in its FMCG business, built to determine how rising temperature was going to impact wheat at 10-year intervals till 2050. Based on that data, the company looked towards developing relevant solutions.