“The reality is that technology, when applied correctly, has created a lot more value. It’s not been doomsday after that”, said Sanjiv Puri, Chairman & Managing Director, ITC, at Nasscom Technology and Leadership Forum in Mumbai. He pointed out to the AI models that ITC, a large user of wheat in its FMCG business, built to determine how rising temperature was going to impact wheat at 10-year intervals till 2050. Based on that data, the company looked towards developing relevant solutions. 

 

Read more: https://www.businesstoday.in/industry/story/ai-will-create-new-business-opportunities-bring-more-productivity-into-it-services-itc-chief-sanjiv-puri-517914-2026-02-25