In its Annual Report 2025-26, ITC said the rapid expansion of Modern Trade, e-commerce and Quick Commerce, coupled with the emergence of new retail players, continues to redefine traditional routes-to-market. To capitalise on these shifts, ITC’s Trade Marketing and Distribution (TM&D) business is strengthening omni-channel capabilities, deepening customer partnerships and building agile supply chains to improve execution and operational efficiencies.

Read more: https://www.businessworld.in/article/digital-modern-trade-now-drive-34-of-itc-s-fmcg-portfolio-612361