In a recent interview with Shereen Bhan, Managing Editor of CNBC-TV18, ITC Chairman & MD, Mr Sanjiv Puri, shares his perspectives on a range of issues, including navigating global volatility, domestic consumption trends, and growth drivers across different business segments. He outlined ITC’s future-ready strategies and the new growth vectors being scaled up, including the Fresh Foods Business and ITCMAARS, which is focused on ushering in next-generation agriculture.

The conversation also highlighted ITC’s thrust on value addition in agriculture, premiumisation, and hospitality expansion.

Watch the full interview here: https://www.youtube.com/watch?v=YpBgpPkQ9Ms