ITC is leveraging an AI-led consumer insight ecosystem to drive micro-segmentation and develop differentiated products tailored to evolving consumer need. “When successful Indian brands win consumer preference at scale, they retain larger value within the country. That is why ‘Vocal for Local’ is not merely a sentiment; it is a strategy to reinforce domestic capability, create and nurture brands that are born in India but made for the world with impeccable quality and trust that can delight consumers globally. Your company’s aspiration to be India’s No. 1 FMCG player is anchored on this larger vision,” said Chairman & Managing Director Sanjiv Puri to shareholders during the company’s 115th annual general meeting in Kolkata.

Read more: https://www.thehindubusinessline.com/companies/itc-sees-8-lakh-crore-fmcg-market-opportunity-by-2035-bets-on-ai-and-premiumisation/article71256935.ece