ITCMAARS is enabling real-time detection of plant diseases, delivering tailored remedial guidance to Indian farmers through its 'phygital' ecosystem that has integrated, hyperlocal and customised solutions such as the 'Crop Doctor', powered by AI and ML-based capabilities.

"Our endeavour is to strengthen farm resilience while improving productivity and farmer livelihoods”, said S Ganesh Kumar, Chief Executive, Agri Business Division, ITC.

Read more here: https://timesofindia.indiatimes.com/technology/tech-news/itc-banks-on-phygital-integrated-farmer-ecosystem-for-farm-resilience-productivity-improvement/articleshow/131145516.cms